Our ‘Boycott TV3 for what they did to Campbell Live’ campaign is starting to bite.
Prime News outrates TV3 as audience numbers halve
Prime News out-rated its TV3 competitor last night, as the MediaWorks’ channel lost nearly half its audience in two weeks.
3 News drew an audience of 166,000 viewers last night – 13,000 less than Prime News, which screens half an hour earlier at 5.30pm.
Two weeks ago, 3 News attracted nearly double that figure, with 314,000 viewers tuning in.
Why should you boycott TV3?
There are so many reasons.
The first reason is the mindset of news by MediaWorks Chairman Rod McGeoch,
“We put news on, but only because it rates. And we sell advertising around news. This is what this is all about.”
This astoundingly blunt message makes it very, very, very clear that TV3 is simply about ratings, it has nothing to do with their Fourth Estate Media Obligations. MediaWorks Chairman Rod McGeoch makes it perfectly clear that he is aiming for the dumbest, lowest common denominator for news. If he could get away with naked jelly wrestling as a lead news story, he would. Their own words damn them to hell.
The second reason is because this is all about politics. The National Party cheerleaders who are running TV3 now may as well make John Key an honorary board member on the editorial team. If you want National Party propaganda, you can just watch Seven Sharp or read the New Zealand Herald.
The third reason is THIS…
MediaWorks management viewed Campbell Live’s crusading journalism as a liability that stretched audience patience, company sources say.
The show’s ongoing coverage of Pike River, where 29 men died in a 2010 explosion at a West Coast coal mine, was specifically singled out by management as having led to viewer “fatigue”.
The term “fatigue” struck a sour note last night with Bernie Monk, spokesman for families of the dead mine workers.
“I can’t believe that would be one of the aspects of getting rid of John,” he said.
“Sure Campbell Live covered a lot of it but TV One did a hell of a lot too and they are still willing to do that.
“Campbell Live was a great ally in getting the truth out and I felt he was never over the top or on a crusade by any means.”
The review by management – which concluded on Thursday with host John Campbell leaving the network and the show facing replacement within the next six weeks – also considered Campbell Live over-emphasised charitable fundraising and coverage of the aftermath of the Christchurch earthquake, GCSB spying and child poverty.
…can you seriously believe this??? Too much time taken on the Pike River tragedy? Too much time taken on Child Poverty??? Too much time taken on mass surveillance??? Too much time taken on the Christchurch Earthquake???
Screw TV3 management! That’s all I have to say to them spitting in the faces of those impacted by the deaths of workers in a mine, the misery and suffering of the people of Christchurch, the entire NZ population now under mass surveillance from the state and every poor child going hungry and cold tonight. What cruel human beings would deny the attention those important issues demand from a serious media?
The fourth reason why you should stop watching TV3 the moment they kill off Campbell Live is strategic. The American Vulture Fund that has bought 100% of MediaWorks will slice up MediaWorks for sale. This is what vulture funds do. They take the most profitable part of a company (in this case the radio advertising arm of MediaWorks) and they chop it up and sell the parts that make little money. Boycotting TV3 now means that when they come to sell TV3 in 12 months time they won’t get a hell of a lot of money from it. Perhaps Opposition Parties could buy the channel back and we could get a public service network again.
The mainstream media still don’t seem to be aware that there there is an active boycott TV3 for what they did to Campbell Live campaign going on, so while they ignore the reason, let’s continue to vote with our remotes away from TV3 until the mainstream media are forced to acknowledge there is an active campaign to boycott TV3 and are then forced to confront the issue of removing Campbell Live.