CHOISE model is designed to win the cannabis referendum.
The cannabis referendum campaign has so far been characterised by secrecy, misinformation and lack of a clear plan or known model to discuss. We’ve slipped backwards in some polls. But now there is a model designed to win the referendum. It’s called CHOISE, and it puts opportunity, investment and social equity centre-stage. CHOISE is a version of cannabis legalisation where everyone wins – and that makes the referendum winnable.
