A year after buying Stuff for one dollar, owner and chief executive Sinead Boucher has opened up about the welcome and not so welcome offers of support she received and the current state of the business.
Boucher has also cleared up one question about the sale, saying that she herself took on no personal liabilities for the publisher, such as its lease commitments, which instead remained with Stuff itself.
As such, Boucher was effectively gifted Stuff by its previous owner, Australian company Nine, she confirms.
“It really was as simple as that,” she says.
When you consider the threats the Australian owned Fairfax was making to the Government at the time, promising to slash the public interest journalism Labour championed if regulators didn’t allow them to create a media monopoly, it’s hilarious how Stuff NZ has taken just a year to morph into the woke virtue signal of choice for grim middle class identity politics devotees.
It was an incredibly brave move by Boucher and she deserves enormous credit for creating the largest private employer of Journalists in NZ and there are many parts to celebrate.
Their must read political journalism – Luke Malpass, Andrea Vance, Thomas Coughlan (whose departure to the Herald is a coup for NZME) and Henry Cooke all provide genuine oversight and insight.
In terms of the columnists, Verity Johnson, Rosemary McLeod, Joe Bennet, Jehan Casinader, Martin van Beynen (whose stepping down is tragic) and Damien Grant are the only ones who keep surprising.
Stuff’s admission of how their coverage of Maori was problematic was courageous and worth congratulating. The way Maori infant deaths were covered compared to pakeha infant deaths led to the kind of knee jerk social policy that formed Oranga Tamariki.
Paying the workers a percentage of the company is also righteous !
The stuff interactive however is like a dumbed down Disneyland for the easily distracted. I hate it when I click on StuffPlay instead of an actual news story (why the fuck do I want to watch something I’ve already seen days ago online) and Stuff Nation is a home for the lonely.
Stories sourced from Twitter/Instagram/Facebook/Tik
The symbiotic relationship between Stuff’s journalists & woke lynch mobs creates an unholy conclave of word crime denouncements and cancellations while denying cancel culture is even a thing.
The woke middle class identity politics dogma Editorial position and the cacophony of intersectionist grievances fighting for hierarchy is as much fun as dental surgery using keyhole entry through your anus.
We get it, every man is awful, all white people are racist, ‘To kill a Mockingbird‘ is hate fiction, I promise to burn all my Harry Potter books, patriarchy, toxic masculinity, etc etc etc.
Sure the earth is melting and a handful of oligarchs own more than the rest of the planet, but let’s focus on why middle class women deserve more.
Alison Mau’s 10 billionth column on why men are shit should be celebrated with a live streamed castration.
It’s good that Stuff is now NZ owned and its journalism matters but it’s simply become another seat at the dinner party echo chamber of NZ on Air funded elite opinion that stretches from the Spin-off to RNZ. The same content, same voices, same questions, same agreed social narrative.
Same. Same. Same.
Stuff NZ adds to the growing political polarization, not diminish it.
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