I despise that Worksafe TV advert as much as I despise that car crash salesman TV advert – it just manages to sum up all that is awful about neoliberal NZ in just 2 adverts!
I’ve also included the Electric Kiwi TV advert because you can’t spew hate on NZ TV advertising without mentioning the creative atrocity that is that steaming dog turd of an advert.
Neoliberalism in NZ can’t exist without the never ending perverse cultural propaganda to promote its mythologies.
Worksafe TV Advert
I have no idea if this is true, but this feels like it’s been brainfarted out by a Wellington Ad agency who sold the Meerkats as some amazing Weta Digital special effects spectacular to justify their outrageous fee.
It’s weird in the age of Me Too that the woman is able to ‘save’ the worker in a manner that comes across technically like sexual assault, but this is Woke Wellington so it’s okay when a bigger woman challenging the stereotypes of beauty is sexually aggressive because that’s funny empowerment.
The reason this Worksafe advert is neoliberal Wellington propaganda bullshit is because the entire way this advert is framed is around the workers responsibility to ensure their work space is safe.
That’s right, this is an advert that justifies the bullshit light weight safety regulations we have in this country and puts the responsibility for ensuring that workplace safety on the workers, not the fucking bosses.
Ever since the Unions were smashed, Governments have watered any real work safety obligations down to an almost voluntary system that only gets punished when there is catastrophe, and even then the bosses tend to walk free.
In this advert, it’s the workers who have to make their work space safe, the fucking bosses aren’t involved at all, and as for the meerkats, I don’t know what the fuck they are doing in this advert. Like I said, it reeks of Weta Digital.
Let’s have a Worksafe advert where the Meerkats get blown up in a mine and the Boss gets away with it and tell everyone it was the Meerkats responsibility for the explosion in the first place shall we?
Car crash salesman TV advert
Every time this tedious advert is on, I’m confused.
It’s not just the convoluted try hard ramming down the throat perplexity of the plot line of each advert that befuddles me, it’s the simple question of, ‘if these cars are so shit in a crash that they will hideously mutilate those in the car, THEN WHY THE FUCK ARE THEY ALLOWED TO BE SOLD HERE IN THE FIRST FUCKING PLACE!’, that bewilders me so much.
That’s right, note that it’s not our shitty, weak, poorly policed car safety regulations that are the issue here, oh no, it’s dumb people buying death traps in the first place that’s the problem.
Rather than demand tighter safety standards, we put on adverts blaming the people buying the cars and getting horribly injured in them instead, because it’s cheaper than actually having to police safety standards of all the second hand car imports and sales.
Once again, the lax regulation is glossed over and made a personal choice issue rather than a failure of Governments to act.
Kiwi Electric Advert
Ok, this is just such a hot mess of an advert. Who the fuck is the target demo here? Solo Dads who have been dragged through the Family Court process and spent all their money on the joint custody decision and so have to catch public transport and count their pennies for the monthly electricity bill?
This advert is somehow more grim than that. It’s the singing.
I add it because it’s so terrible, but there’s also a neoliberal ideological element here as well. We wouldn’t have to put up with this abortion of an advert if we weren’t being sold the false choice of an electricity market that has the illusion of competition with none of the actual benefits of competition.
In every way, every day, the neoliberal State is putting the obligations of their lack of regulation on you and selling that ‘choice’ as empowerment.
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