The balls on these guys eh?
Sustainable and affordable? That’s the new catch cry of the Warehouse right after they gut 1000 jobs from their workforce?
‘Where everyone gets a bargain’ seems cruel when you are in the headlines for slashing jobs after taking the wage subsidy payment. It might make the consumer think, ‘Am I getting a bargain because they are cutting staff’?.
We don’t want those questions asked when buying cheap imported goods from China, instead ‘Sustainable AND Affordable’ gives us all that special greenwash glow that makes us feel unfettered late stage capitalism consumerism can still happen on a planet burning to a crisp thanks to climate change.
It’s funny that the Warehouse launch this ‘Sustainable and affordable’ slogan just as they slash jobs and with an obvious eye to the new zeitgeist of a Labour-Green win at the ballot box. What did they have in mind as a slogan if National had won? ‘Callous & Fat Shaming’?
I love how in the advert they have calculated how much in charity they’ve given since 1982, which doesn’t highlight their philanthropy, it just reeks of desperation of a company trying to downplay mass job losses.
We’ve moved from the fake egalitarian ‘where everyone gets a bargain’ to the sophistry of a soft greenwashed ‘Sustainable and affordable’ catch cry.
This is surely the moment when NZ says, ‘Ok, no more. No. You are breaking the ‘everyone gets a bargain’ deal we cut with you in 1982.
The deal went like this.
We would accept the Warehouse gutting all the local stores and destroying community retailing by allowing the Tindall family to import giga tones of cheap shit from overseas IF and only IF they employed huge numbers of people who wouldn’t normally be able to get a job anywhere else.
They were granted their opportunity to destroy local retailing on the understanding they hired people with minimum skill sets.
That was the unspoken deal as NZ went into the throws of the neoliberal deregulation free market revolution.
Fast forward to 2020 and the Warehouse’s vast free market supply chain is not only part of the vector for the Covid virus, it’s part of the problem of unsustainable naked consumerism.
With the Warehouse dumping jobs, no one is getting a bargain and claiming that ill made imported products are somehow ‘sustainable’ is eye rolling.
Pretending to be sustainable and affordable as they lay waste to the jobs they are supposed to provide should force everyone who cares about sustainability to question shopping there because if the Warehouse isn’t providing jobs for our people in the community, then why bother supporting them at all?
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