Can someone please wake up the Minister for Broadcasting…
Social media giants Facebook and Google will be forced to pay Australian media companies for sharing their content or face sanctions under a landmark decision by the Morrison government.
The move comes as the media industry reels from tumbling advertising revenue, already in decline before the Covid 19 coronavirus outbreak collapsed the market.
Australia will become the first government to impose a legal regime including financial penalties for digital platforms that profit from content produced by the news media.
The federal Government has instructed competition watchdog, the ACCC, to develop a mandatory code of conduct for the digital giants to adhere to.
…the fundamental problem is that the advertising market has been bled dry by Google and Facebook while being owned by vulture capitalists who are only interested in using profits to cover the debt they’ve used to buy the companies.
Labour are allergic when it comes to big ideas needed to combat neoliberalism and market failure, they need to inoculate and inoculate fast because some huge ideas need to be invested in to see the media market stabilise.
1 – Public Funded Media in the nations interest
The RNZ-TVNZ merger should be occurring immediately with the following inclusions.
- TV1 commercial free (so existing advertising can go to Mediaworks).
- RNZ launch a commercial free youth radio station.
- RNZ/TVNZ launch a 24 hour news station on one of their existing Freeview+ channels.
2 – Tax Google & Facebook and ring fence that for direct funding of corporate journalism
Google & Facebook charged a percentage on all revenue from NZ, that money is specifically ring fenced to a contestable fund available to established Media to specifically provide Fourth Estate Journalism.
3 – NZ on Air ‘Read between the Flags’ Kiwi journalism
In a world of disinformation, we need journalism we can trust. We all get the ‘swim between the flag’ model of surf life saving, NZ on Air should be given extra funding for ‘Read between the flags’ Kiwi Journalism. This money is to break the current elite opinion NZ on Air circle jerk and provide revenue for smaller blogs and citizen journalism who become eligible if they agree to a set of Journalistic Principles. If you do agree and sign up, you are entitled to funding and must have a Kiwi Journalism flag on your site to show you are obliged to the Journalistic Principles Code of conduct.
You would have an awareness campaign to urge NZers to ‘read between the flags’ for trusted information.
The NZ population has always been too small for advertiser funded journalism, it has ALWAYS needed State support, add a broken market where vulture capitalists use media profits to pay the interest on their debt and you have a hollowed out Fourth Estate that can’t be a watchdog to anything other than their self interest.
As for NZ on Air & RNZs ‘The Citizens Handbook’, isn’t it a slap in the face for the public funders to be vomiting sanctimonious wank like this up at a time when the entire media industry is on its knees?
If you thought Spinoff TV was bad, sweet Jesus the barely watched Citizens Handbook with 7000 views (which then halves for the second episode) is the same type of undeservedly self important Wellington wank we’ve all come to know and despise.
Now I appreciate I’m not the target market for Citizens Handbook, clearly this is for those who love the ‘talent factory’ of ZM, the Edge morning breakfast madhouse and people who think the Project is current affairs.
Don’t get me wrong, spending $400 000 for smug holier-than-thou preachy pious bullshit is totally RNZs DNA, but why can’t we get real satire and not the overproduced woke circle jerk that the Citizens Handbook descends into within seconds?
Why can’t we have real satire, like this…
…any move to reform Broadcasting needs to allow those outside the NZ on Air clique to be able to actually gain funding so that dross like Spinoff TV and Citizens Handbook aren’t the only options.