Latest Roy Morgan shows National plummeting to 42.5% and NZ First soaring to 12.5%. These are pretty huge swings and might explain why National are so nervous they need to talk about a Land Tax.
The internal research shows that Key has been hit hard by the flag referendum, the ponytail hair pulling and the TPPA. Voters are turning away from Key in droves, but they don’t see an alternative. When asked if they could name a Labour Party policy, many couldn’t.
Labour are stymied by a media who because of clickbait pressures aren’t focusing on policy, but focusing on the petty.
This means Labour have to think of alternative means of communication. Old school town hall meetings and the launch of a new social contract would make that cut through.
This Roy Morgan poll backs up that internal research.
People are turning to Winston Peters as they turn away from National while the Greens pick up the more liberal vote.
This move away from National to NZ First means Labour need to start sharpening their tactics and strategy if they want any hope of winning 2017.
With the provinces turning to NZ First for opposition, Labour needs to acknowledge the rural and provincial electorates are in play for NZ First, not Labour. Labour needs to focus on a Two Tick City campaign. They need a vibrant Auckland HQ and a two tick strategy in Wellington, Christchurch and Dunedin. Trying to do a National Campaign is nonsense when they are polling as low as 26% – they need urban voters who are being squeezed by the housing crisis and low wage work.
A two tick urban campaign will allow Labour to hold the line and build their base while growing the math that creates a majority.