The death of TV3 News and why Rachel Smalley is wrong

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From the people who killed off Campbell Live and brought you Rachel Glucina on Scout, comes the death of TV3 News.  The 6pm bulletin gets replaced by some hybrid horror called ‘newshub’ that will use social media and clickbait as its journalistic content.

TV3 replaces 3News with NewsHub
Mediaworks has revealed its plan to drop the 3News brand and replace it with a cross-platform offering, NewsHub.

The change will happen on February 1.

NewsHub will be a multi-platform TV, radio and digital news service, transforming MediaWorks’ 3News and RadioLIVE News services into a combined organisation, beginning with the move to an integrated newsroom later this year.

Launching ‘NewsHub’ so the same tired stories from Mediaworks can be seamlessly spread on all platforms without any need of originality is hardly inspirational. If the current crap being served up by the social media journalists at Fairfax and the Herald are anything to go by, this will be clickbait on steroids.

‘Newshub’ will allow you to enjoy the dross of the Edge & bias of Paul Henry on all platforms – it’ll be like John Key in 3D

The sad joke is that 3News only needed revamping cause Management killed off Campbell Live for political reasons.

Newshub will be recycled clickbait bullshit built from ashes of a once credible network.

Rachel Smalley has come out and claimed TV3 was irrelevant and such changes are the future. What she completely misses in her opinion piece is the anger TV3 management caused by killing off Campbell Live. It’s like Rachel can not comprehend that while social media helped Campbell Live gain some of its biggest ratings, the backlash after he was cut by viewers walking away apparently couldn’t have any impact at all.

We need an alternative to ‘Story’ and ‘Seven Sharp’ at 7pm. We need a current affairs show that will discuss the days events from opinions that are blacklisted by these mainstream media gatekeepers. It’s time to utilise social media to be the disruptive technology it should be so that the real political issues of today cone be debated in the public sphere and the audience treated like citizens rather than consumers. More news on that next week.

TDB Recommends NewzEngine.com

 

22 COMMENTS

  1. I think it has been more than a year since I watched any news on TV. I gave up on reading The Herald last week because of the drop in quality which you’ve highlighted.

    It saddens me that most kiwis are apathetic, blind sheep who are actually ok with the dumbing down of media in NZ.

  2. Perversely, this will probably be very popular. Popular amongst the hordes that hate news, because news is bad. News is 90% about bad things that happen to people – fires, accidents, plane crashes, suicide bombings, murders, rapes, etc.
    No more of that crap! We will only show items about things that REALLY interest people – like what will Kim Kardashian’s next baby look like, what John Key eats for breakfast, boob shots of women international tennis players (preferably blonde) and Paul Henry talking about himself.
    TV3 have obviously thrown in the towel here, but hey it is a privately-owned channel so if they want to surrender quality for cheap thrills, so be it. I say, “who cares?”

  3. I wish you all the best with this Bomber, I really, really do. But I’m no longer convinced anyone is listening, or even cares for that matter (judging by the the Nielson ratings). I very much hope I’m wrong though.

  4. This is the result of media companies owned by merchant bankers, hopefully they have repaid the taxpayers the money the National Government lent them?

  5. What news ,its jan21st and still no morning news, the evening news is always a repeat of what sky says. If we had a disaster we wouldn’t know if we didn’t have sky, people get used to no news so wont bother in future

  6. On the subject of propaganda and news …and failing viewership …this is interesting…

    ‘Offensive propaganda’

    https://www.rt.com/shows/crosstalk/329267-obama-policy-offensive-propaganda/

    “Offensive propaganda or new propaganda offensives? At the start of this year the Obama administration announced new online initiatives to bolster its foreign policy narratives and as a means to counter others, for example, this network, RT. Maybe a better course of action would be for the US State Department to ask itself why fewer and fewer people trust and believe it?

    CrossTalking with Mark Sleboda, Don DeBar and James Carden.”

  7. Recently the Stuff site published an article,’Farting in rows 10 to 12′ about someone farting on a plane. This topic had over 300 comments, whereas another article, ‘TPPA – crowning triumph or sovereign assault?’ has mustered only about 90 comments!

    Conclusions:

    [1] Farts beat TPPA.
    [2] People are experts on farts.
    [3] Our News is full of gas and managed by farts.
    [4] Our present government, the pathetic media, our ‘churnalists’. and the fourth estate in general stink and have been steadily polluting our values and democracy.

  8. I think TV3’s execs are starting to panic…

    Instead of building on the ‘Campbell’ brand and strengthening their 6PM news at the same time, they did completely the opposite. In the process, burning off public support.

    The Number One rule in business is that the Customer is always right.

    Rule Two; if in doubt, refer to Rule One.

    Mediaworks not only ignored those golden rules, but gave their viewing audience (customers) the one-fingered salute.

    Bad move.

    Because Rule #3 is that if a customer doesn’t like what is being offered to them, or how they are treated, they move on to another business where the service/product is better for them. They ‘vote with their feet’ – or in this case, with their remote.

    It beggars belief that Mediaworks ignored Business 101 in their vendetta against John Campbell.

    Whatever conversations took place between Weldon, Christie, and certain National Party figures to destroy ‘Campbell Live’ must’ve been one hell of a power-meeting.

    TV3 is now paying a hefty price for their actions.

    • The real shame is that their shareholders are either also cryptofascist filth, or are happy to see their equity destroyed. Weldon should be being sued for that little stunt, but I guess there are only a few shareholders – all Gnact stalwarts with millions of stolen taxpayer dollars to spare.

      • Very popular, Chooky.

        Our household now makes it a point to listen to Checkpoint right through to the end, rather than switching over to TV 1 news.

        As for TV3, we’ve given up on it. The management don’t seem to know what they’re doing.

    • Weldon had no media experience, only traded funny money on the NZSX where the house always wins, welcome to the real world?

  9. Those who believe that Seven Sharp is a worthy programme or that Mike Hosking has his finger on the nation’s pulse are effectively excluded from the ranks of thinking rational human beings.

  10. Sometimes I watch Newsnight BBC2 just for some intelligent debate, I can’t believe the difference and level of the discussion, unbelievably refreshing.
    What about going in that direction TV3, raising the level, not lowering it. An informed society is a a healthy society

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