1News.co.nz has launched a new Life section, offering stories about psychology, work, play, parenting, health, food, gardening, architecture and style.
The Life section is one of several new additions to the website, with quizzes, email newsletters and fresh video series also introduced.
The Life section, led by award-winning magazine editor Emily Simpson, launched this morning with some clever op-shopping tips from stylish thrifters such as Miriama Kamo, and a look at the new success-oriented self-help books aimed at men by the likes of Arnold Schwarzenegger and Dan Carter.
Simpson said the Life section was an opportunity to showcase sharp (and sometimes funny) writing, and the 1News.co.nz audience could expect to see famous as well as fresh bylines, including John Campbell, Emily Perkins, Indira Stewart and many more.
“There will also be beautiful photography, delicious recipes, cost-of-living tips and life advice. The section aims to be a smart take on all the good things in life.”
TVNZ, our public broadcaster has extended into meaningless middle class lifestyle wank in their pursuit form dollars.
It’s like the Spinoff BUT SMUGGER!
How the Zombie Christ do they manage to make it more condescending than The Spinoff?
Part of it is the naked stress of the last election and rise in abuse towards Journalists. This desperate effort to find ways to bond with their audience beyond politics is an attempt to humanise TVNZ which is understandable but ultimately damaging to the issues they are covering because depoliticised news media is a capitulation of Fourth Estate obligations, not a championing of them.
The other part of this new lifestyle section are the economic dynamics of measuring audience.
MediaWorks has received a lot of media attention lately regarding the new media environment struggles, but at least they have a plan for turning things around.
NZME, TVNZ, Stuff, RNZ and TV3 have more problems than MediaWorks.
Radio, Newspaper and TV ‘audiences’ were always a mismatch of diary readership surveys and polling.
Generating these audience numbers was always more an art than science with clients believing a million eyeballs saw their advert or a million ears heard their advert.
The brutality of online viewing stats however alongside the inflated numbers social media sold as ‘impressions’ robbed radio and newspaper of their audience numbers.
Online is all that matters now and the stats they generate provide more than the old school radio and newspaper surveys.
TVNZ suffers this problem as well. Their online arm can generate precise ratings they can sell on, their TVNZ ratings however are drawn from the always questionable TV monitors which the advertising industry are less and less impressed by.
TVNZ has to generate more pap to draw advertising models to and their depoliticised middle class Lifestyle section is the perfect virtue signal for that.
We face a Hard Right Romper Stomper of a Government who are going to bash the bejesus out of drug addicts, the disabled, beneficiaries, workers, renters, prisoners, the environment, the 300 000 living in electricity and housing poverty and the 600 000 reliant on Food banks each month – and a depoliticised living room of middle class aspiration is where our public broadcaster is deciding to move towards because viewers are fatigued.
MORE smug than The Spinoff!
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