Three’s 7pm news and entertainment show The Project looks set to finish up at the end of the year, Warner Bros. Discovery ANZ have announced.
Hosted by Jesse Mulligan, Kanoa Lloyd and Jeremy Corbett, the show has held the 7pm spot on Three since 2017.
28 staff work for the show, and according to Mediawatch, the show will be off-air on Thursday night as staff digest the news.
“We have commenced consultation to discontinue The Project on Three from the end of the year – our primary focus is to support our people as we work through this process,” a spokesperson for Warner Brothers reportedly told Newshub.
I was never a fan of The Project.
We are a more stupid people with a weaker democracy because the 7pm Current Affairs slot has been so bastardised by both networks..
When TV3 killed Campbell Live, the rumour was a dumbed down jokey Ben and Jonno was going to replace it to target the advertising Shortland Street takes. The rumour was quashed because the backlash against real current affairs was so intense and TV3 produced a half way house with Story hosted by Heather du Plessis-Allen and Duncan Garner.
When the short-lived Story sank in the ratings low enough to resurrect the desire for a 7pm vehicle that could take Shortland Street advertising, Rove’s The Project was licensed as a proper way to do jokey current affairs.
The problem was that the Australian Project was hosted by rebels and smart funny hosts who had no problems ‘going there’ where as the NZ version had weak joke writers from 7 Days for a safe scripted banality that helped dumb down the 7pm timeslot to levels even worse than Seven Sharp.
Seven Sharp while dreadful as well, has trust fund baby Jeremy Wells to lean into the camera and knowingly arch his eye brow at the banality that is 7 Sharp while Hill’s giggles in the background, so while utter crap, this knowing wink routine always makes the dumb seem smarter.
The Project never had that luxury, it was dumber than Seven Sharp and could never transition to the serious stuff because it’s 7 Days writers for fucks sake and what the Christ do they know beyond feminist approved jokes by the NZ Comedy Guild?
Not a hell of a lot as it turns out.
Warner Bros is killing The Project off, not because they suddenly cares about public broadcasting, but because the licensing fees and royalties to Australia cost them a fortune.
The AM Show is currently smashing the ratings despite becoming a glee club for private schools, property investment and Farmer grievances because Breakfast on TVNZ is still mourning John Campbell leaving them.
It’s just so sad at TVNZ Breakfast. It’s like that relationship you lost and knew was your highest point ever and that everything else afterwards never compares.
That deep, deep sadness?
That’s what watching TVNZ Breakfast is like now. I don’t want to wake up to their sadness as well as my own each weekday FFS!
That’s why The AM Show is smashing the ratings right now, it’s either watch Ryan Bridges salivate over property tax loop holes for 3 hours or the sadness in Jenny and Matty’s eyes.
Ryan is going to win 4 out of 5 of those weekdays isn’t he?
Discovery will look at the success of The AM Show and ask why they were paying Australia for a product they can make themselves at a fraction of the price.
Taking Paddy Gower’s got issues across 5 nights would be smart for TV3 if they really want to challenge Seven Sharp and Shortland Street, or they could use Rebecca Wright from the dreary and poorly watched Newshub Nation and make something surprising at 7pm or hell, beg Paul Henry to come back.
Anything, literally anything would be better than The Project.
Thank God Harry Potter put The Project out of our misery
The Project achieved nothing and dumbed people down. Don’t fret about the hosts, I’m sure everyone will get a job as a panelist on 7 Days.
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