Rocket Lab should have called their contemptibly named ‘Humanity Star’, ‘The John Key Orb’ .
The effluence with which Rocket Lab defend their grotesque advert in the sky is as toxic as it is gag-inducing…
“The whole point is to get people talking as a planet and I think we’ve achieved that. If you’re going to do something big some people will love it and some people won’t love it and it’s all about sparking the conversation.”
…what the fuck?
“Isn’t it fucking outrageous that a corporation shot an advert into the night sky that we are now all forced to see as it passes over in some type of Orwellian Marketing Horror story that will have McDonalds, Coke and fucking Apple all eyeing this up as an opportunity to start advertising in the last piece of unspoilt beauty we haven’t manage to shit on yet as a species’?
Is that the conversation we are having?
Here is how Rocket Lab are describing their tacky business card in the sky…
”The Humanity Star is a reminder to all on Earth about our fragile position in the universe. The project aims to draw people’s eyes up and encourage them to look past day-to-day issues and consider a bigger picture, including the role space will play in the future of our species,”
“We must come together as a species to solve the really big issues like climate change and resource shortages.”
…are you fucking kidding me?
This advert of yours is a semi-religious thought experiment is it?
You are a commercial operation, who blessed by geography, happen to have a super cheap means of shooting low cost satellites into orbital space. You are not a philosophical movement or ethical resource for humankind to help determine the momentum of our species.
This is like a MacDonald’s burger wrapper telling us that they exist to remind us of the human fucking condition.
The sheer audacity of this self-deceiving sophistry manages to sum up all the vacant aspiration and vanity of modern neoliberal New Zealand in a way that would make John Key (who best represented this cultural mutation), blush with lust.
The 30 year neoliberal economic revolution can only sustain its dominance through a crippling cultural mythology that robs citizens of solidarity and leaves them as competing individual consumers powerless with nothing but their wallet as a voice.
Under neoliberal culture, there is no hegemonic economic structure under which we are all slaves, oh no, there is only individual success and individual failure. If you ‘succeed’ then you have done this individually, and as such, have all the moral and ethical rights to do what you wish with that success.
Likewise if you ‘fail’, you do so all on your own with no one to blame but yourself.
This luck egalitarianism is why we have no issues in NZ treating beneficiaries with such contempt. Why we don’t blink at 10 000 in prison. Why we turn a blind eye to 40 000 homeless. Why we ignore 220 000 kids in poverty. Why a suicide rate almost double that of the road toll doesn’t mean much.
Each of these are just the market working by punishing those too helpless not to succeed. It’s economic darwinism.
We lie to ourselves about our clean green brand when the reality is that we allow the agricultural industry to pollute and steal vast amounts of water. We ignore the truth that our relative ‘clean’ environment is only that way because New Zealand was one of the last places white people colonised.
We cheer Team NZ and sneer at those homeless in cars.
We property speculate ourselves to false illusions of wealth and decry public spending on state housing.
We lose ourselves in the labyrinth of neoliberal identity politics while the richest 1% own almost 30% of everything.
We cheer Lord of the Rings while trashing worker rights.
We shoot a bloody business card into the sky and tell ourselves this individual success of a medium sized enterprise is actually a metaphorical Plato-esk intellectual lantern to light the future of humanity!
The vanity of modern neoliberal NZ is Trump-like in its delusion.