TV3 and the rest of the mainstream media do not want to acknowledge the role of the boycott on TV3 for their ratings decline.
It doesn’t get mentioned because the media networks are terrified that such boycotts could pick up real momentum and impact their crap biased news shows as well, so while the media will admit the social media campaign to support Campbell Live resulted in the highest ratings the show ever attained, they refuse to even mention that same social media power could drag down ratings.
By denying the fact that ethical news consumers have boycotted a network for political interference into real fourth estate journalism, TV3 Management don’t have to have their role and real reasons for killing off Campbell Live scrutinised. Instead it’s all to blame for some other mystical reason.
This need to avoid real investigation into their motives for knifing Campbell Live has risen all the way to Oaktree, the American vulture fund who owns Mediaworks. Recently Oaktree demanded someone from TV3 Management turn up in Europe and explain what the bloody hell is going on with their assets and why these recent changes have melted down ratings. One would have thought that someone from the TV3 Management team who was actually behind the politically motivated move to end a current affairs show that was embarrassing the Government would have been sent to explain to MediaWorks Corporate Overlords the momentual cock up that has occurred.
That didn’t happen. Sources to TDB via the Tip Line say that poor old Mark Jennings, the head of news and current affairs was sent to explain things to Oaktree rather than the Management team who decided to gut Campbell Live. So weak was Mark’s explanation for the ratings meltdown that Oaktree sent a corporate shadow from Britain to follow Jennings around and now as Jennings walks around and does his day to day tasks, this Oaktree shadow follows him listening to everything.
So I’d like to take some time to speak directly to that Oaktree Shadow.
Hey Oaktree Shadow, how are you doing? Did you know we shot Lord Of The Rings here? Have you seen our beautiful landscape? Heard of the All Blacks? That’s all us.
I appreciate you are pretty busy trying to crucify Mark Jennings for Oaktree as you desperately try and understand why your short term investment into a tiny NZ media business has turned belly up, but I think perhaps you need some more context.
The new Management Team at TV3 are close friends to the government, they decided to axe Campbell Live – hosted by the most popular news personalities in NZ – for political reasons, not commercial reasons. They have plotted and used Cameron Slater’s business partner over at the TV ratings blog ‘Throng’ and Rachel Glucina to seed negative stories about Campbell Live to set in motion its downfall (Cameron and Rachel are far right media personalities that make the National Front look pleasant).
Threatening Campbell Live provoked a huge social media campaign that boosted ratings and when it turned out TV3 Management were politically motivated to kill off the show, that social media campaign turned into a boycott and it is that boycott you are seeing in your ratings meltdown.
Blaming Mark Jennings might be convenient, but it isn’t where the decision for change originated. If you want to take your Oaktree masters a couple of heads on plates, it isn’t his you should be aiming for.