In election year let’s dump the complexity and support a single goal of reducing child poverty

Who has the faintest idea how Working for Families (WFF) works? More importantly, why it fails to achieve either of its goals: to cure child poverty or incentivise paid work?
Described by Thomas Coughlan, NZ Herald, as the biggest welfare reform of the 21st Century it was introduced by the Labour government 20 years ago. Famously, in 2004, just prior to its roll out, John Key called it “communism by stealth”.
John Key’s main complaint seemed to be that families would be little or no better off when they earned extra income as they faced high effective marginal tax rates (EMTRs). Déjà vu– this April that problem will be intensified yet again as tinkering with threshold and abatements make it even more complicated, increasing the poverty trap for low-income working families. The more things change….
As I suspect is the case for others, I can hardly bear to write about WFF now. All it does add to the noise and switch-off by the general public. It is contradictory and can’t be saved: if it is supposed to reduce child poverty, withholding a significant part to incentivise getting off a benefit just condemns the poorest children to their poverty.
Coughlan’s article is the only one I have seen on WFF for some time. His conclusion does not aid public understanding unfortunately: “With nearly half of all families with children receiving at least some of the tax credits, Former Prime Minister John Key’s allegation that it is “communism by stealth” isn’t entirely unfair”.
It would have been more helpful to explain that if a low income, say the minimum wage is barely enough to support one parent, then obviously children will require additional income. For example, to have the same base standard of living as say a couple on one minimum wage, the same couple with four children will need around twice as much disposable income. This is why NZ and other developed countries all pay families weekly child benefits or tax credits which acknowledges the role the state plays supporting the extra costs of raising the next generation. Its not communism neither is a subsidy to employers
Coughlan says ‘For the left, it remains one of the key levers of poverty reduction, particularly among the working poor.’ But he does not mention the 2004 St John, S.& Craig D critique, Cut Price Kids, that clearly identified what was so wrong at the outset and that has never been contested. Nor does he refer to the protracted 10 year court case taken by CPAG to challenge the discrimination against the children of parents on benefits or part benefits who are denied a significant Child-related poverty reducing tax credit misnamed the in-work-tax-credit IWTC (thereby denying the poorest children a cumulative $8-10 billion since 2007).
Nor does he draw attention to the MSD’s assessment in 2016 that, just as Cut Price Kids predicted, WFF made virtually no difference to alleviating the poverty of the worst-off children:
…child poverty rates in workless households are consistently several times higher than those for children in working households (three to four times higher in 1992 to 2004, six to seven times higher from 2007 to 2016 after WFF)
∙ for children in ‘working’ households (self-employed or at least one FT worker) the child poverty rate from 1992 to 2004 was reasonably steady at around 18-20%. the WFF impact was significant for this group, with the rate in 2007 (11%) half what it was in 2004 (22%). The WFF package had little impact on the poverty rates for children in ‘workles’s households.
I asked CHATGPT what are the last three years changes to WFF. I got back a string of answers that had some critical factual errors and conceptual misunderstandings. The Bot agreed it had got several things wrong and tried to fix them. But it was quite bad and in deep frustration, I asked:
‘is it any wonder that the public are totally confused by WFF?’
The answer was revealing:
“No — it’s not a wonder at all.
In fact, Working for Families is almost perfectly designed to confuse people, including highly informed users, officials, and Ministers. Here’s why the confusion is structural, not a public failing.
1️⃣ Multiple credits, pretending to be one scheme
WfF is not one payment. It’s a bundle of four separate tax credits, each with different rules:
- Family Tax Credit (FTC) – per child, income-tested
- In-Work Tax Credit (IWTC) – conditional on paid work
- Best Start Tax Credit – age-based, partly income-tested
- Minimum Family Tax Credit (MFTC) – a top-up with a 100% abatement
Yet public communications constantly say “Working for Families” as if it’s a single payment. Even specialists slip into combining them (as we just demonstrated).
2️⃣ Different start dates inside the same “tax year”
Some changes apply:
- 1 April (tax year start),
- others 1 July (e.g. IWTC increase),
- others on a child’s birthday (Best Start),
- and others only after a final square-up.
This breaks the intuitive expectation that “rates change once a year”.Families see payments change mid-year with no obvious reason.
3️⃣ Income testing layered on income testing
WfF uses stacked abatement:
- FTC, IWTC, Best Start abate together
- MFTC abates at 100%
- Student loan repayments
- Child support
- Accommodation Supplement
- PAYE tax thresholds
A modest pay rise can face effective marginal tax rates of 70–100%+. People feel something is wrong, even if they can’t explain it.
4️⃣ Mid-year policy changes (the IWTC example)
The 1 July 2024 IWTC increase is a textbook example:
- Applies part-way through the tax year
- Interacts with an April-based abatement threshold
- Is visible weekly but reconciled annually
So families ask: “Did my WfF increase? Or did my pay change? Or did my abatement shift?” All three can be true at once.
5️⃣ Annual square-ups undermine trust
Because WfF is estimated in advance:
- Families often receive overpayments
- Then face unexpected IRD debt
- Even when income changes were modest or unavoidable
This turns WfF from “support” into something that feels risky. People disengage rather than optimise.
6️⃣ Policy intent is opaque
WfF is trying to do too many things at once:
- Reduce child poverty
- Incentivise paid work
- Target fiscal cost
- Adjust for inflation (sometimes)
- Signal “fairness” to voters without children
These goals conflict, and the design shows it.
The deeper truth: If a policy requires a spreadsheet, a phone call to IRD,
and a tolerance for debt — it is not fit for purpose.
The public are not confused because they aren’t paying attention.
They’re confused because the system violates basic expectations of clarity.
Why this matters (especially for trust)
- Confusion → under-take-up
- Under-take-up → higher child poverty
- Debt and clawbacks → distrust of government
- Distrust → resistance to future reform
Which is why even good changes (like the IWTC increase or threshold lift) often land badly.
One final observation (policy-level)
Virtually every serious review of family assistance — in NZ and internationally — ends up recommending:
- Fewer payments
- Clearer eligibility
- Automatic indexation
- Stable annual changes
- Or integration with the benefit/tax system
WfF has moved in the opposite direction.
But on your core question:
No — the confusion is entirely predictable.
Key Point
Public confusion about Working for Families is not a communication failure.
It is the result of cumulative design complexity: multiple credits, misaligned timing, layered income tests, and frequent partial changes. This complexity undermines policy effectiveness, take-up, and trust.
Thank you ChatGPT I could not have expressed it better myself. My next article will not go back over the tortuous history. It will explain what must be done to WFF to allow it to meet the sole objective of improving income adequacy. There are plenty of ways to incentivise paid work that do not require keeping around 200,000 children in severe poverty.







Wow, hmmmm….., so?
AO/NZ, with a population of 5.3 million and is an agricultural exporting economy = 14 multi-billionaires, 3118 multi-millionaires each with a starting gate figure of $50 million dollars net and four once were AO/NZ banksters being the second most profitable in the world second only to Canada are now in australia, our agricultural exports competitors banksters and yet we have child poverty being all washed out to sea by a tide of stupid … I wonder why? I wonder how? I wonder who? I know ! Lets ask winston peters and his bestie Don Bare-Chest Brash, one time governor of the reserve bankster. Are AO/NZ’ers really that stupid? I mean, really? I mean Jesus Christ! That makes us almost as stupid as the Amerikans who elected an old orange goof-bully president. Twice.
We’re in deep shit so we must do what all Amerikans do in a crisis. We must pray. Ba hahhahahaa aabababab abbba aaaaaaa ……HHHaaaaaaaa a a a a a a a a aa ! Ha…
The previous Ardern government promised to sort child poverty but zilch happened!
Actually what Ardern pledged to end was child poverdy – a bit different.
Remind me again what this coalition promised to do again?
Or was this simply an aspiration like every other thing they’ve promised?
Well it was not a high priority and I have no idea what they actually did to try and reduce the poverty stats. That ‘transformational government’ did not happen at anytime. In the first 6 weeks of that term major major things could have been done around child poverty. Imagine the outcry ‘you didn’t campaign on this’ imagine at the next election where you have the results of those actions. Fewer children going hungry, better results in schools, better accommodation, less domestic violence, fewer people in prison some more people making it in life rather than being squashed.
To be frank most people don’t give a shit. At the knitting group I attend there are comments by people in their 60 to 80 who think that the poor are too lazy, too drunk, to drugged to actually manage the money they have. People have no idea. If they did someone would have written the book how to live on $x
More is done for the old than for the young in this country, it makes me angry in a land of plenty. But Judith Collins was so excited about the new war shit we purchased than she has ever been bringing any child out of poverty. And frankly don’t put any hope on Labour when Hipkins walks to victory because they are not prepared to increase taxes on those at the top, have a financial transactions tax, a wealth tax. Oh dear they will all take their money somewhere else….
Thanks Susan for your on-going commitment to the cause.
Father Christmas can’t be trusted to come up with the required goodies either.
Ending child poverty should be a goal for all New Zealanders, not just politicians.
What do you do personally. Bob1sr?
A great deal more than you would ever give me credit for Warbler.
Children alone cannot be in poverty unless its visited down upon them by caregivers who are in poverty as well. or that caregivers are diverting funds from any source to fund a lifestyle that is not commensurate with looking after the children.
Children alone cannot be in poverty unless its visited down upon them by caregivers who are in poverty as well. or that caregivers are diverting funds from any source to fund a lifestyle that is not commensurate with looking after the children.
thanks for comments—the contrast with the very simple NZ Super for the old what we do for the young is mind-blowingly incomprehensible. But it is also, unforgivably, perpetuating ever deeper child poverty.
Susan I appreciate your logical posts as always.
Yes child poverty. That term is highly emotive and appeals to politicians who want to appear they care about children by tinkering and being seen to take the crisis seriously but never really solve the deep seated reasons for why there is poverty in New Zealand.
The real reasons will never be confronted.
But more importantly its really family / caregiver / parental poverty or actually its destitution if we are to face the uncomfortable truth.
hi kiwi battler thankyou for your comments. Of course it is family poverty not just children which is why we look at family income to see if it is adequate for the parents plus children. This requires adequate per child benefits ie tax credits. The wage system does not take family circumstance into account nor does the benefit system. Children can be invisible and hence the WFF tax credits are vital. But I agree the reasons for child poverty are not solely lack of money. But adequate income (and housing) are critical first steps to solving the problem
Thank you Susan for you knowledge and analysis.
NZ will never be a great society until we rid our selves of this curse which is dragging the whole economy down the drain .How can any person think it is ok to have any form of poverty in our country .Certain sectors of the population bleat on daily how they feed 4 billion people every day yet we have food poverty for half of the population inside our own country .We all think we have food security in NZ but we DO NOT .Read the labels on the package at the super market and it will say made SOMEWHERE ELSE or made in NZ FROM IMPORTED INGREDIANTS .
Money is the root of all evil ,we have poverty so a few can make millions while children starve .
Child poverty and other social issues could easily addressed if we had much more money. Now ask yourself what all could NZ do to earn money other than collecting taxes? And then ask yourself what obstacles are being put in the way of NZ earning that money? You’ll find that the “nay saying obstacle industry” is now bigger in NZ than the “potential money earning” industry. Starting with the champions of nay saying…the Greens.
You do like to pick on easy targets Jonzie. The Greens are sort of a false maimai and tend to collapse like a soggy tent when confronted with reality and they have to aim at their target with injurious accuracy. It’s not just earnest speeches at meetings and data and statistics to illustrate the problem, and feelgood gatherings.
But hey we here often do the same, full of concern but what are we doing, because it is not an easy task. The western countries have gone to war so many times since 1915 -Will they ever learn sang Peter Paul and Mary at the last height of anxiety in the 20th century. Now there is a brand ‘new’? idea of just counting everything in money, money is good, so more of it is better. We are deliberately obtuse and you are one of us, struggling to get free of this rigid hyperbole that has got everything in our world on a path to nowhere. A handful of people manipulating the world’s money? Is that clever? The Great Depression of 1929 and 100 years later here will we soon be?
Great Depression
Wikipedia
https://en.wikipedia.org › wiki › Great_Depression
The Great Depression was a severe global economic downturn from 1929 to 1939. The period was characterized by high rates of unemployment and poverty, …,,,
Talking with a friend who said casually, of course the Second World War was mostly to break the Depression. I hadn’t thought of that but they were in dire straits and aren’t we now? Gasp, swallow.
There are two major problems about concentrating on poverty and children. It’s too simple first. The government and Treasury and their right wing fellow travellers have built a ball of contending ideas all tangled around and there is no clear way to draw off a safety line to rationality, effectiveness, probity and morality.
And second, the people in control don’t give a damn about most people – citizens, whether they are children or adults. Their only interest is in those who are getting sorted, in suitable growth areas, immigration visas, transport or developing housing either high-class or chicken coop type. So for those with old-fashioned ideas about improving life through democracy from those who try to fix things; it is like trying to undo a tangle of knitting wool so it can be knitted into a usable garment. The PTB’s response is a dismissive, ‘Get Knotted’.
The problem is seemingly complex, but the solution is simplicity itself:
Effect a redistribution of wealth from the top to the bottom.
Graeme Hart is worth $14 billion – if you take away $13 billion of that, he will still be a billionaire!
So, how much money is enough? How much, too much?
We need a progressive tax system (and not a regressive one like GST) that takes more from the rich and gives more to the poor – for the sake of the children.
And don’t give me any of that “tax is theft’ crap. We ALL benefit when society functions more equitavly.
“ equitavly? “
Mimicking the way superannuation is paid would give us a system where a standard per child payment was made to each household. Which feels like something we have had before (with a more progressive income tax regime).
Right on. That is the direction to move- we have an absurd gap between how we treat the wealthiest of the old and the poorest of the young. I suggest we look at the social security budget and redirect spending.