The problem with appealing to identity politics and promoting journalism using the identity lens is that you ultimately end up with the majority being alienated while constant attacks from the remaining woke audience for not being woke enough is pure temple politics that endlessly divides.
Woke backlash at editorial lines outside the latest conclave dogma proclamations are fierce and brutal.
RNZ are held hostage by their woke online reactionary audience.
This has seen a steep decline in audience…
RNZ’s latest radio ratings do not make for particularly happy reading for the state broadcaster. Its total radio audience is at its lowest number in more than three and a half years.
While RNZ’s ratings are reported separately from the commercial stations, the public entity has gone from essentially number one in the overall New Zealand market in 2020 to number five today, based on total cumulative audience.
At the start of 2020, RNZ had a healthy overall national audience of 654,306. If those RNZ numbers were to be compared alongside the commercial market, RNZ would be a clear number one, followed by three music stations (The Breeze, More FM and The Edge), with ZB in fifth spot, with 536,499 listeners.
Fast forward three and a half years and positions have been reversed. Using the same comparison, ZB now claims the top spot with 677,643 listeners and RNZ has 532,351. The same three music stations sit between them.
RNZ’s change of fortune is reflected in the performance of its flagship Morning Reportbreakfast show.
At the start of 2020, Morning Report enjoyed an audience of just over half a million listeners. That has fallen by more than 120,000 in three years to sit today at 380,152.
Newstalk ZB breakfast host Mike Hosking was a distant second to Morning Reportthree years ago – he was more than 100,000 listeners behind back then. But today he is almost 100,000 ahead.
“We do want and expect Morning Report to grow again in the next 12 months,” Thompson told Media Insider.
…they should have allowed the youth radio idea to grow rather than kill it!
RNZ is pretty woke and for the middle class, that’s great, to everyone else it’s tedious and smug.
The Panel (which used to be one of the highest rated shows in NZ) is now just 3 shades of the same middle class woke opinion agreeing with each other.
The latest dishonesty from RNZ attempting to win a bullshit journalism award with their new middle class docudrama using all the same wailing voices from the Disinformation Project and Spin-off and the numerous anonymous Twitter wokies all refusing to acknowledge their own role in whipping up this cacophony of hate.
Let’s not forget the Wellington woke called for the military to be sent into the Parliament Lawn Protests because everyone was a ‘Nazi’.
Feelings are the only currency now in our age of subjective rage and this election will be fought by the Hateful Right against the Unforgiving Woke to try and woo voters over.
The Hateful Right will vomit up racist rhetoric while the Unforgiving Woke will banish everyone who disagrees with their dogma.
Increasingly having independent opinion in a mainstream media environment which mostly echo one another has become more important than ever, so if you value having an independent voice – please donate here.
If you can’t contribute but want to help, please always feel free to share our blogs on social media
This citizen didn’t abandon RNZ because they were woke, but because their newsroom has been really pro-National, especially during Covid
So they moved to ZB?
Come on now…
I think you need to have your radio checked.
Nope, it’s pure pro National
Radio Who?
100% Martyn, especially your comment about The Panel.
Listening to RNZ is like eating cold, grey porridge, so I have to suffer the endless, mind-numbing ads in 1ZB in order to get to the gems.
The Panel in its current state is a circlur wankfest.
“Ooh I so support this”
“Well I support it more than you”
“Well I supported this long before either of you two so that makes me so much more superior than you or anyone else”
I gave up listening to it for the sake of my transistor radio and the window it would have been eventually thrown through.
Martyn – RNZ is a Government Station, and the current Government lost a hell of a lot of creditable – so why listen to propaganda?
” Martyn – RNZ is a Government Station, and the current Government lost a hell of a lot of creditable – so why listen to propaganda ”
Nathan before you make uneducated comments go back and look at the history of RNZ just before and after 2008 -2017.
You meant credibility in your comment ?
I would consider a lifetime ban from RNZ a badge of honour. Well done Martyn.
Yes and yes. So not surprising. Deleted the app some time ago and no longer listen to RNZ. Its crap! It badly needs to be freed from its political masters!
My great hope with better funding was a better resourced objective newsroom, advancing on where they were under the budget strangulation of National. In fact, one of the reasons I voted Labour in 2017. Instead what we got was unlistenable pidgin Te Reo everything by correspondence. Yes, Wellington love that box ticking shit, the rest of us… not so much.
But having recently learnt through other sources including TDB that Willie Jackson has been highly instrumental in linking broadcasting funding to all things Maori, and the ugly but buried Kiri Allan episode at RNZ I cannot help but think their predictable decline is linked directly to their Minister or his vast influence!
RNZ – poster child of what not to do to stay in journalism.
The thicko woke RNZ management should be the first to be sacked for their appalling strategy, as they cancelled their main audience demographic in favour of the new woke as well as removing their old, journos, and their target demographic don’t actually listen to radio or read anymore. Wokie audiences tweet and do blogs, self promote to get funding in the same woke spaces and cancel so are in competition with RNZ.
Couldn’t agree more Martyn, it’s the radio equivalent of the Women’s Wankly….a good story…a entertainment story…a sports story…a cat or dog story….a business story…a propaganda story (USA/Russia/China), all fluff & puff stories that effectively tell you nothing…a bit like talking to a PR person or a politician…after they walk away everybody says what the fuck was he talking about!
The other morning Ingrid Hipkiss cut somebody off when talking about poverty because it was butting up to the business update, that shows you what is important to their overlords.
The absolute fiasco (pearl clutching) about the so-called journo fitting his version of events really took the cake, we are feed uncritical propaganda on a daily basis with no checks & balances.
FWE Womens W…kly. Supreme award.
It’s no coincidence that you and Plunket and a handful of others that are likewise cancelled are the only bastions of questioning probing old school journalism/comment that refuses to take government money or tow the company line.
We are only one step away from our legacy media organizations being indistinguishable from state run media in Russia or China.
Kiwis are finally realizing this with viewer and listening surveys for RNZ and TVNZ showing numbers plummeting.
I object to my tax dollars funding the insufferable woke crap that is RNZ. I would prefer the money was spent on improving health and education. But I mean EDUCATION, not indoctrination.
Pope P 11. Chatted with a Nat politician about the gender ID ideology, sexualisation of children, and school curricula, and have been assured they’re au fait with what’s happening, and intend addressing it, but are keen to currently appear middle of the road. I disagreed, and said that they should be spelling out their position now, and that this is why NZ First is gaining traction with Winston Peters the only political leader openly concerned about what’s happening in the education system.
Good work Holly. I intend to ask my local Nats candidate some blunt questions.
Imagine turning up for an RNZ interview as a straight white male. You would be looked at in disgust and ushered out fast whilst anything you touched was being quickly bleached.
Where went my earlier comment? I hope it didn’t disappear because I criticized Martyn’s Panel performances – unable to think on his feet and given to coming out with prewritten bombast.
And the last couple of weeks, I’ve been enjoying the Panel with Wallace.
I think there is a lot of great radio on “The National Programme”, but the Covid, Ukraine, Russia lockstep has been pathetic. RNZ seems to be a bumboy for the BBC etc.
Ny George I think he’s got it!
Feelings are the only currency now in our age of subjective rage and this election will be fought by the Hateful Right against the Unforgiving Woke to try and woo voters over.
I switched off some years back when it became obvious that the independent reporting of Radio New Zealand that the right wing who already controlled all other MSM in this country insultingly referred to National Radio as ” red ” because they weren’t just another National party mouthpiece and were not influenced by any government of any colour was targeted for indoctrination by the people who wanted to ensure that the shyster and his colleagues were not challenged or criticised which is why Key utilised his black ops teams to control the narrative and attempt to destroy any opposition.
All this woke has done is to finally eradicate what was once a bastion for independent reporting and analysis free from any biased political position or identity woke takeover that has denied New Zealanders open , factual news and reporting that did not need to be sullied by an agenda woke or right wing.
Rational is still the common lingo of RNZ, unlike the commercial talk stations. Woke has nowt to do with RNZ’s fall from their grand period. They resisted rich-rule for many years beyond every other media after 84. With a transistor at my side they enthused me for the people. It was closed down by the-rich-are-right regime somewhere in the noughts.
Whatshername, the PM of the noughts, was scared to her marrow by the rich, and didn’t push out the untruth.
Comments are closed.