MEDIAWATCH: Ummmm, if Today FM was so great, why did it rate 1.4?

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There has been much written about how incredible the Today FM team were.

Really?

A lot of talk about the big media careers in front of the Hosts.

Why?

Put aside the madness of MediaWorks Management being spooked by a woke Lynch mob against Magic Talk led by David Farrier and The Spinoff and the lack of spine in staring them down.

Put aside there being no research to show ‘A Balanced Mic’ would be a rantings winner.

Put aside the genuine need to move demographics from Boomer to Gen X.

Put all that aside, the product itself was terrible.

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It fell to 1.4. That’s the lowest rating ever, and it happened because the market decided it was shit!

That despite $9million in branding!

The Hosts were bland, the topics mediocre and they had no idea how to use social media to generate interest in what they were doing.

That despite $9million in branding!

Tova was utterly forgettable, Duncan was talking about his feelings all the time, if anyone did offer an actual opinion they were forced to back down, I can’t honestly remember anything Llyod did and I think Polly talked about anal sex once.

Other than Polly talking about anal sex, Today FM was given the result it deserved.

The market spoke and it said, “ZB thanks”.

Today FM could have green great but poor decisions early on led to something that simple;y wasn’t interesting to anyone with options, and seeing as that is a lot of folk, it was a Station looking for a frequency that no one bothered to tune into.

What Today FMs collapse really tells us is that the global economic recession is about to hit us.

MediaWorks are owned by Oaktree, a US Private Equity firm.

Oaktree bought MediaWorks distressed debt, then bought the remaining stakes off the other investors.

Private Equity firms take on debt themselves to finance their deals.

The investment only works of the thing they buy, e.g. MediaWorks, can generate enough cash to pay the debt repayments.

Interest rates on debt have now gone up so the repayments are higher.

Therefore the asset (MediaWorks) has to generate more cash.

The business model does not allow for Today FM to spend $9 million on reformatting then lose $1 million per year.

Money on the table, not one person from Oaktree ever listened to Today FM, they simply looked at how much money they were haemorrhaging from increased interest costs and slit Today FMs throat without any mercy.

What we are seeing with the demise of Today FM is the impact of those global interest rates increasing and that is not going to stop.

Inflation is increasing, Reserve Banks will continue to lift interest rates and Today Fm is merely the first canary in the global recession mine to die.

There will be far more ruthless throat cutting coming.

Vulture Capitalist Mantra – Fuck You. Pay me.

 

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39 COMMENTS

  1. I accidentally landed on the station once and gave it a listen – it was a beige circle jerk with an invited guest and the host polishing a government endorsed opinion on whatever topic.
    It took me a few seconds to figure out what was.
    Just pointless creating a station to a er be the same one sided crap as the MSM.
    Probably if/when the government changes then having another anti right voice questioning government could have been handy but we saw the cowardice of media under the Key government when hard questions weren’t asked either so I doubt they’d have been much even then.
    Tova is forever tainted by closeness to Ardern, Garner is loud but lacks depth both do have talent though, if only they used it for genuine journalism and asked real questions.

    See Sean Plunket for how to ask a single question that really reveals the Prime Minister.

  2. Who says it was great? Tova was nothing compared to Hosking or even RNZ. She needs to go back to her shallow ‘gotcha’ journalism on TV. I listened to her Zelensky interview, in which she repeatedly tried to catch him out to say that NZ hadn’t done enough for Ukraine (in her opinion). She kept prodding and prodding with gotcha questions. He saw right through her and gave her nothing. He must have thought “who is this, why did they send me such a tosser?”

  3. 100% spot on moreover the whole blog could be summarized by 8 words:

    “The market spoke and it said, “ZB thanks”.”

    Without her looks Tova is a poor woman’s Rachael Smalley; Big Dunc is a member of Hooten’s political schizophrenia school and the big lump that is Burr made Andrew Dickens look interesting and opinioned.

    On top of that their content was about as appealing as a 2-day turd on Takapuna Beach.

    The most incredible part of the whole saga is generally the crew of TodayFM thought they were doing a good job.

  4. I don’t think that a crappy radio station going offline on a small island in the South Pacific is a bellwether of international finance.

  5. You can spend millions on branding but it was yet another woke media company that nobody wanted to listen too. Since woke have cancelled most people, a woke station was never going to rate as few like to listen to people put down others constantly via identity not actions.

    Now a anti-woke media station, now that one would rate!

    • Pretty much everyone who grew up in Aotearoa – when radio was in its heyday – was subjected to some form of anti-woke, Radio Redneck.

      Just needed to tune your dial to fairly well anywhere on the spectrum to get some form of WCM am/fm. The go to place for your daily dose of cracker ass news and opinions set to a soundtrack of soft cock MOR muzak.

      Thank fuck for student radio!

      • Being woke says it all.
        By definition it tells a group to be aware.
        Now we have cultured awareness and most of us object to being silenced and cancelled.
        One does not need to be aware of your sexuality, gender or race to object to oppression.

            • Its only those who want to ban abortion and birth control, and return women to submitting to their husbands and fathers (effectively becoming property) that are being cancelled.

              As I said before, I would rather have free health care and rights for LGBT’s, women, and minorities than free speech. Free speech erodes those things.

  6. Over 200 comments on Chippie not knowing what a woman is, and pretty much everyone seems to have a non woke view on what a woman is. Not looking good for woke government who now don’t know what a woman is and abandoning their traditional supporters!

    Chippie got the vote uplift by going off woke, https://twitter.com/bryce_edwards/status/1616983488141615104

    but without a non woke speech writer, Chippie is full woke.

    Trans rights: Chris Hipkins asked to define what a woman is, gives a 60-second response
    https://www.nzherald.co.nz/nz/trans-rights-chris-hipkins-asked-to-define-what-a-woman-is-goes-viral-with-stumbling-answer/55K6HL4GTFBWXJECJIMB5OBUDM/

    • snz there are only 2 groups interested in your pretend culture war right wing nutters and trans activists…the rest of us don’t give a flying fuck…though the rights fascination with ladyboys is interesting in itself

  7. “That despite $9million in branding!”
    Snap @ SaveNZ

    What that tells me is that you can spend as much as you like on (re)branding, PR bullshit, lobbyists, consultants and spin, but if there’s no substance behind it, it’s pissing money down the drain.

    The fight against Covid19 was worth it, the RNZ TVNZ merger was not. No amount of the bullshit by SKY is going to turn things around unless it comes with something worthwhile.
    There’s a reluctance for people to change banks to Kiwibank or the CoOp unless there’s substantial financial benefit for people to do so or mediocre service is improved no matter how much they spend on spin.

  8. The natural conclusion of Grifter woke, who seek to cancel and put down others.

    A Black DEI Director Canceled by DEI
    https://compactmag.com/article/a-black-dei-director-canceled-by-dei

    “From the beginning, efforts to obstruct my work were framed in terms that might seem bizarre to those outside certain academic spaces. For instance, simply attempting to set an agenda for meetings caused my colleagues to accuse me of “whitespeaking,” “whitesplaining,” and reinforcing “white supremacy”—accusations I had never faced before. I was initially baffled, but as I attended workshops led by my officemates and promoted by my supervising dean, I repeatedly encountered a presentation slide titled “Characteristics of White-Supremacy Culture” that denounced qualities like “sense of urgency” and “worship of the written word.” Written meeting agendas apparently checked both boxes.”

    And filmmakers on diversity have to pretend they have the right identity to make films about issues.

    • You are pretty racist, arent you?

      And there is nothing wrong with equality of outcome. It just means everyone has a job, healthcare and a place to live.

      You must have loved it when George Floyd was executed.

      • When the woke are the only ones left, who is going to do the work and pay the taxes after everyone has been too cancelled? I guess we can outsource it to China or other countries that celebrate free speech and unionised labour. Sarc.

        The woke presentation slide titled “Characteristics of White-Supremacy Culture” that denounced qualities like “sense of urgency” and “worship of the written word.”

        OK, then going forward with the woke at the helm, flood victims, there is no sense of urgency and nothing needs to be written down as akin to white supremacy in woke world to help flood victims. Don’t look too hard where the money went, either.

        Don’t worry councils, it is not important to spend time and energy on planning infrastructure. It is more important to have a Karakia/racism fight taking over each council meeting to help the community and stop racism.

        We have seen woke government in practise, flooded cities, flooded houses, more and more in emergency housing, gang membership up, kids being trained to ram raid, exodus of taxpayers to OZ and arrivals of plane loads of crims and woke (or both, symbiotic relationship to blame the victims of your crimes). Education dropping while woke take over 50% of the curriculum and funding, with their ‘knowledge’.

        Next time you expect anything, check your privilege – apart from the woke funding – for woke cancellation cross burnings – any society member black or otherwise is expected to do nothing apart from attack others as being too whitespeaking,” “whitesplaining,” and reinforcing “white supremacy”.

        Hence Oranga Tamariki doesn’t have the time/funds to save abused children but may resources to go to heaven and earth to make sure that an abused kid is returned to the abuser extended family who rejected her previously and failed to engage with her apart from through a taxpayer funded free legal system to fight to uplift her.

        Welfare checks are in the account, so all the triggered woke, who are too triggered to work, function with others, etc, can be paid from other’s labour and taxes that is not appreciated by entitled woke.

        New motto for NZ, the less you work, the more you cancel, the more problems you have, the better you are.

        • Only because she took right wing reactionary views.

          Belive me (for some reason) Compact Mag is in my website list when I wake up. Right after Jacobin. I have a sequence.

          • OK then so apparently now having a right wing view is demonstrated by having a written meeting agenda.

            I just wish there was an island for woke thinkers and within about 7 days they would probably die from sitting around cancelling everyone else while then wondering where all the food/water/shelter/power was coming from. Real jobs and work seem to be other people’s problems and should not be done because it’s too racist a process.

  9. Too woke to joke. Boomers not allowed to joke either. Free speech and opinions banned from social media. Only woke views allowed on social media.

    “On Sunday, Christchurch PR expert Ali Jones posted to her Innes community board social media profile “in good humour”, suggesting “walrus” could be selected as a gender on the official Census questionnaire.

    It was a follow-up to a post in which she recounted an interaction with an elderly person, who jokingly asked if “giraffe” was an appropriate answer in the gender category.

    She wrote: “Best response for census answers today (we sit and help with paper and online submission), when it got to “are you male, female, other?” He asked if he could identify as a giraffe? All in good humour…”

    Can’t wait for the woke to choke, so that comedians can be safe again.

  10. You would be right at home in the KKK or Moral Majority, SaveNZ.

    I know that social progress sickens you, and you long for the days when blacks had to piss in seperate toilets, and LGBT’s were put in asylums/jail, but you are really just going to have to suck it up.

    • The post was about a black woman being cancelled, millsy. I really wonder about people’s reading level.

      Is woke a disease like anorexia?

      Anorexics look in the mirror and see a fat person,

      while the woke look in the mirror and see perfection in themselves,

      while making it their social mission to find everyone else as racists, including an article about a black woman’s experience.

    • Ditto, comment about reading levels, millsy.

      You can probably look up the address of the PR person to throw juice at if you are offended by the woman’s voice.

      But I guess that is why woman in NZ are expected to take down any comments or jokes they make in case a mob forms.

      • Sidestepping the question. You use women to hide behind your blatant hatred of the LGBT community.
        I think I have seen you oppose access to abortion and birth control for women, so so much for you supporting them.

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