Leadership Types And Communication On Social Media


As an innovation, social media is a relatively new phenomenon. However, it is old enough to be recognized for its outstanding potential, as it has already brought vital opportunities for corporate and social communication. So, it is not surprising that political and commercial leaders brought their communication practices online. Society usually values a direct authentic conversation with a leader or CEO and rewards that commitment with trust and loyalty. However, some leaders are more skeptical towards personal use and prefer to exploit social media for sales and marketing mainly. However, despite social media use, whether personal or professional, online popularity always matters. So, if you wish to achieve it faster and improve your online performance, you can refer to safe third parties such as SubcriberZ. It will assist you by providing exceptionally effective services for all types of popular social media platforms.

What Is Leadership?

Leadership can be defined in various ways: as a matter of personality, as a power relation, and as the social process of influencing other people’s opinions towards achieving goals, whether in an organization or on a political and social level. For example, in a marketing team, the leader may be able to guide their subordinates through a beginner’s guide to direct marketing, and help them develop their skills accordingly. 

Primary sources of a leader’s power consist of individual aspects as well as outside social factors. Personal factors include inspirational motivation:The leader acts as a model for subordinates and followers, communicates a vision, and uses symbols to focus efforts. This level measures the leader’s ability to prove confidence in the leader’s vision and values. He or she provides continuous and crucial feedback for subordinate development and is concerned about overall results. Intellectual stimulation: The leader stimulates followers to rethink old ways of doing things and reassess their fundamental values and beliefs. This factor is concerned with the degree to which followers are provided with exciting and challenging tasks and encouraged to solve problems in their way. Therefore, another internal determinant represents Emotional intelligence, as most leaders are likely to lead their followers if they have insights into the needs, values, and hopes of their followers.

Where Does a Leader’s Power Come From?

Effective leadership does not depend on mere intelligence; the plethora of internal and external factors take part in forming a successful leader. These include:

  • Intellectual stimulation – innovative and creative ways to reframe problems, approaching old situations with new methods, and finding new creative solutions for old problems. 
  • Idealistic or charismatic influence – the charismatic aspect of leadership in which leaders become role models who are admired, respected, and followed by a group of people. 
  • Inspirational motivation – when a leader forms a cultural bond between his or her followers and leads to shifting values based on the common ground and inspires followers by showing a dedication to goals and a shared vision. 
  • Individualized consideration – The leader distributes personal attention to followers based on their individual needs for achievement and growth. This way of thinking relies on Machiavelli’s statement that human beings are selfish by nature and take actions based on their individual needs.

Four Main Attributes of Effective Leadership

  • Vision – concentrates on external support for the leader’s efforts to achieve goals and shapes a national direction. 
  • Decision-making style” focuses on the internally-oriented aspects of leadership. 
  • The “delegation factor” defines borders of competence and focuses on perspectives that will bring input into the decision-making which will carry out the vision. 
  • Social skill is the art of finding the means to achieve primary goals and set forth one’s vision by bargaining, bullying, or buying. Political or corporal leadership does not occur without sources.

Which Type of Leaders is More Likely to Engage in a Direct Communication Online?

According to communication style, leaders are sorted in two ways: relationship-oriented and task-oriented types. Which are highly influenced by personal characteristics – for example, relationship or communication-oriented leaders are mainly communicative, charismatic, and human-oriented. Meanwhile, task-oriented leaders are less communicative and introverted. They are less concerned with employees than with introducing step-by-step solutions to meet set objectives and high-performance standards. People with logician’s personalities are introverted, creative, enthusiastic analysts, and confident individuals who effectively find correlations between seemingly unrelated variables. Similarly, they can spot a problem by examining the fundamentals of an issue. The relationship-oriented leaders take logic and facts into consideration, and they seem to be open-minded by analyzing and accepting various alternate theories, even such that may not be widely accepted or supported. However, task-oriented leaders with this logician’s personality are less emotional, as they are more concerned about effective performance. Therefore, they may not consider emotional factors and less effectively support and encourage employees, as they tend to ignore others’ feelings. Their criticisms often come hard as they refer to projects that need to meet their high demanding professional standards. Thus, task-oriented leaders are less likely to engage in direct conversations with followers based on these characteristics. 



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