YouTube is the largest content sharing platform and when used strategically, can help in promoting your startup. The new businesses and startups can use YouTube Marketing for creating viral online content without any significant investment. The social media strategy for YouTube is indispensable for startups as the videos are more engaging, informative and they help in connecting with a global audience.
The best advantage of using YouTube is the cost of sharing and uploading content is free. It is easy to create videos, bring them together, and edit using various online video editors. Indeed, YouTube marketing is one of the most cost-effective and makes a startup stand out. This blog is all about understanding different aspects of YouTube and using it to promote startups.
Planning and Execution of YouTube Content
YouTube hosts millions of channels with billions of videos viewed by a global audience. Thus, it is essential to have a proper blueprint of the planning, execution, and marketing of the content. It is necessary to have a vision and plan for the YouTube channel. Before creating and uploading the content, be firm on what you want to achieve and the objectives. Create video content that resonates with the concept of your startup. Check for existing content on YouTube and try not to incorporate those concepts. Plan the video shoot, determine the upload frequency, and be consistent with reaching more people.
Figuring out the type of suitable Video Content
Every startup must figure out the type of video content they want to upload. The format of the video and its concept is the primary thing to establish effective video marketing. The business must create content that resonates with their brand or service. As someone starting with YouTube, here are some ideas that can help in beginning the content creation process:
- Tutorial or How-to Videos: These videos are made with an intent to help the audience understand a product or service and how to use it. Generally, there is a step by step explaining how to use a product or a feature. They are essentially guidance videos.
- Interviews: No matter what your startup is about, it is always a good idea to work in collaboration with someone experienced in the field. Invite influencers or leaders for an interview and make sure to create the content engaging, light, and informative.
- Facts and Informative: Sharing of facts and creating awareness through YouTube videos is a great way to conceptualize the video marketing strategy. For example, if you have a sustainable clothing brand, you can create videos on why it is environment friendly or how it reduces carbon footprint.
- Product Description: Introduce a product using a promo video maker to keep the audience engaged. Create a promo to give a sneak peek of the product followed by a full-length video.
These are some fantastic ideas on how to kickstart the YouTube video marketing. The first step is to plan all the content well and upload it regularly. The right mix of all these types of videos works excellent in promoting the startup.
Optimizing the Video for an Impactful Output
Simply, creating the little snippets of the video content or shooting a full-length one take video is not enough. The video needs to be optimized to make it more engaging and exciting for the audience.
Many free resources can be put to use for stitching the video and making it enjoyable. Seek the help of creative people with expertise in video content creation and editing. Optimize the video by putting together all essential clips to create a full-length video.
Use appropriate background music to make it livelier. It is now easy to create videos of all types without spending a lot with the help of affordable or free tools.
Increase the Audience Reach and Traffic for the Video
The job does not end merely by creating the YouTube channel and posting videos. Optimize the videos with the help of different digital marketing elements to increase their reach. It is essential to promote the videos on social media and through all other platforms. As the traffic increases for the video, so does the visibility of the startup.
Keyword Research and Optimization
Video optimization with the help of the right keywords is essential to increase the organic search and rank higher. Search for keywords relatable to the video and use them in the video title, tags, and meta description.
For example, if the video is about baking a Red Velvet Cake, keywords like “home-made red velvet cake” or “bake red velvet cake” can be used.
Always take out time to make keyword research using free tools like Keyword Tool or Google’s Keyword Planner tool. Mention the keywords in the title as well as a description of the video. Make sure to add a link to the startup website in the description.
Effective Intros and End Screen for the Video
A YouTube Intro helps the video to stand out and make it impressive. It provides a very quick summary of the video content. There are tons of free intro makers to create the YouTube Intro but make sure to keep it within 10 seconds.
Always add an end screen or an outro for the videos. This is the space that can be used for adding a call to action at the end of the video. This includes asking viewers to subscribe to the channel and share the video. Make sure to add a link to the startup website in the outro for quick access to viewers.
Promote the Content and be Interactive
After uploading the optimized content, the next job must be to promote the content to maximize its reach and engagement.
- Share the content on all the social media platforms for the startup and relevant groups or pages. This will boost digital engagement.
- Increase leads and conversion through email marketing by capturing information through the video content.
- Embed the videos on the official website and blogs for increasing popularity. Create landing pages for embedding the video content.
- Always respond to the comments, take constructive feedback, and keep a close tab on the YouTube analytics to understand reach and demographics.
