The new Fonterra advert has to be seen to be believed

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The Dairy propaganda adverts on TV are hilarious. So terrified are Fonterra that the rest of the country is getting sick to death of them stealing and polluting our water, they are desperately pumping these farcical adverts out to try and distract Kiwis from the wholesale abuse of their industry.

Richie McCaw wanders around a Farm in the early morning and marvels at the pristine goodness of these human beings as if Jesus himself had personally popped down to the milking shed to milk a herd before feeding 5000 with a block of cheese.

Indeed the most recent advert actually goes as incredibly far as suggesting ilk is some kind of miracle drug that can help paralysed teenagers walk again.

You have to see it to believe it…

- Sponsor Promotion -

…that’s right folks, Dairy doesn’t shit into our rivers or steal our water! They didn’t get National to privatise 49% of our state owned energy assets to create an irrigation slush fund worth $400million to convert as many square inches of NZ into intensified dairy farms! They create a miracle juice that helps the  sick and needy!

It is a signal just how desperate Fonterra are to keep the status quo when they resort to nonsense like this.

19 COMMENTS

  1. So Richie’s another sellout as Nick Smith is and happy to see our water quality to descend to sewer water quality?

    FUCK THIS MAN THAT MOST USED TO LOOK UP TO AS A GOD WHO IS NOW JUST ANOTHER NATIONAL HOLLOW MAN NO BETTER THAN THAT.

    I WILL NOT WATCH RUBY AGAIN IN RESPONSE TO THIS SELLOUT BY AN BLACK CELEBRITY.

    • FJK is personally responsible for a lot of people turning their backs on the All Blacks, when he politicised them during his reign. Both McCaw and Carter have investments in retirement homes. I’ve never watched them since, they may have gone but the stench remains.

      • I agree Anne, ever since I heard that Richie had shares in retirement villages that was it for me – they are the biggest rort going for the elderly and it shames me that so many enter these villages and are just used financially. The staff are paid slave rates and if it wasn’t for the long-suffering immigrants who staff these homes and residential care facilities the villages would not survive.

        Plus I remember when the coach of the AB’s Hansen once said that Richie was a lot of things and one of them was boring. Haley Holt who dated him also stated that he was nice but boring – enough said. He is a hollow man who was good at rugby – as if that was anything to crow about.

  2. The advertisement vividly demonstrates how utterly unsustainable the current economic-political system is, and how it only manages to survive in the short term via incessant propaganda.

    I see that Brent oil has risen in price by $10 a barrel over the past 3 months:

    http://www.oil-price.net/

    Brent oil (or its equivalent) is vital to the continuation of current economic-political arrangements. And continuing to use oil destroys the next generation’s future via overheating.

    Either way we’re fucked in the medium term (by 2030). And people who are highly dependent on dairying and oil are especially fucked, since the oil economy is projected to go into terminal decline around 2020.

    By the way, cow’s milk is not a natural food for humans.

  3. Watching additional snack food ads, ads for appliances that don’t actually work, insurance ads (for when eating too much of the advertised junk food makes you need health insurance), ads for specific healthcare providers (for where to spend that health insurance), ads for law practices (for when you want to sue the snack food companies), ads for religious organizations that are acting awfully mercantile for their nonprofit status, ads for feminine hygiene products.

    In case of advertising prescription medicine, what’s the point really? Other than initiate an unpleasant conversation with the doctor explaining reasons why he won’t prescribe that new awesome advertised medicine which many people won’t be able to tell if they are bullshit or not anyway?



    Horrible, horrible idea that can only lead to misdiagnosis, wasted money, and problematic side-effects with no actual main effect to make it worth it. I wouldn’t recommend advertising IV treatment directly to consumers any more than I’d recommend construction-grade acetylene torches to office drones that happen to be in a high rise. Sure, the torch might help with repairs to the building they rely on, but that doesn’t mean they should be trusted with identifying where and how the torches should be used.







  4. Agree, I have to be quite incredulous when seeing these licentious ads. Milk is bad for the liver, it is adulterated and the best nutritional particles are taken out and sold for thousands of dollars per kilo and we are ripped off buying the reconstituted dregs.
    This I had to withhold from a naive friend who thought cows milk was bottled straight from the cow when it got to fonterra. But I did inform her I thought milk was poisonous, the penny didn’t drop of course.

  5. There’s another ad where they put forward the bottom that milk might “enhance” brain function, without any evidence. Wtf.

    I’ve laid a complaint about the ad already, as it’s misleading

  6. Didn’t Canada insist that dairy products be left out of the TPPA to protect its dairy industry? That’s what Grosser said but he wanted to sign it anyway.

  7. I can’t find the video right now, but Adam Ruins Everything did a great segment on how dairy milk is not a health food, and almost all the health benefits we attribute to dairy products are a) bullshit and b) PR propaganda spread by the dairy industry. Milk is a luxury junk food, like burgers, not a health food, and its minimal nutritional value is compromised even more by being dehydrated and then re-hydrated for bottling.

    Drinking milk from other mammals is a clever hack if you want to live a nomadic existence in extreme climates where it’s hard work to grow plant-based food edible by humans (eg Mongolia or very dry parts of Africa). But bottling milk and carting it to settled people living in cities in *insane*, when there are far better ways to supply city people with protein and calcium, many of which they can grow in their own backyards or neighbourhoods.

    All plant foods contain at least some proteins, and eating a diverse range of them can supply all of the protein humans need. Calcium can be found in seeds (eg sesame), and nuts (eg almonds have heaps), and the calcium in leafy greens like kale and spinach has been shown to be more easily absorbed by the body than the calcium in dairy milk:
    http://ajcn.nutrition.org/content/51/4/656.abstract

  8. We saw that ad in the tea room at work while on break, and collectively howled with laughter. I mean, just how stupid do Fonterra think people are? You’re pouring liquified cow turds into the rivers, and you expect us to believe you’re really all about helping the lame to walk again… a bit like Jesus?

    Fuck off.

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