Women’s Refuge is putting its’ weight behind a new series of TV advertisements in the long running It’s not Ok campaign.
“I’m aware that some of those appearing in these adverts have lost loved ones, along with others who are passionate about stopping domestic violence, and would like to convey my huge thanks to them for lending their voices and experiences to the new phase of the campaign,” says Women’s Refuge Chief Executive Dr Ang Jury.
She said being so publicly available is often challenging for those individuals and hopes those viewing the adverts take on board their heartfelt insistence that it is simply not right for people to hurt other people or children.
“So often, refuge workers and the family members of women who are injured or killed from domestic violence have to tolerate attitudes implying that victims somehow contributed to their abuse or death,” says Dr Jury, “this is totally wrong and continues to absolve those committing the violence from taking responsibility for their actions.”
The ads will screen in May, June and July and Dr Jury hopes any woman who wants support knows she can call 0800 REFUGE (733843) 24/7. “The Family Violence Information Line 0800 456 450 is also available for help as well as for those who seek assistance to change their behaviours.”
