Similar Posts

3 Comments

  1. Have most of us realised this? But demand for merino wool is outstripping supply in New Zealand, despite wool only making up 1 percent of the the world’s textile fibres.

    https://www.rnz.co.nz/news/world/496595/nz-merino-wool-sellers-attract-new-ethical-producers-in-australia-to-stem-shortfall
    That is an issue for a number of businesses, including marketing and innovation firm New Zealand Merino Company.
    It has built a reputation for sourcing ethically produced merino wool for the rapidly expanding outdoor apparel market
    It now sells wool to more than 130 brands, covering everything from luxury fashion to footwear.
    But demand for merino wool is outstripping supply in New Zealand, despite wool only making up 1 percent of the the world’s textile fibres.
    New Zealand Merino Company’s Australian regional manager Steve Wainewright said that for the past five years, the company had been sourcing additional wool for its customers from Australia.
    It now has about 130 Australian woolgrowers on the books, providing the business with 15 percent of its needs.
    The company has 75 percent of the market share of apparel wool grown in New Zealand.

Comments are closed.