election campaign

Nearly everyone has seen National’s “running ad” – a variation on last election’s rowing-boat advertisement – but without the plagiarised and illegal use of an artist’s music.

The messaging is fairly uncomplicated and straight-forward; the blue (actually, more like teal) team is a metaphor for National running together as a team, whilst other “joggers” – representing Labour, Greens, and NZ First – are limping along. It’s about as subtle as burning a cross on a Black American’s front lawn.