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  1. Martyn maybe you should propose a Milankovich Cycle tax or even a Solar levy. These have far more influence on earths climate than agriculture ever will.

  2. Agree about brown washing being a thing -it’s everywhere and only about 4% of people can even understand it.
    Try and suffer through TVNZ news, WTF are they saying?
    It’s the new way of crossing yourself showing you conform to the new woke religion and so you are spared the inquisitors.
    The secondary purpose when branding a corporate or government department appears to be to confuse – as so few of the public actually speak Maori – and hence lessen accountability.
    Case in point: the woeful NZTA “waka kotahi” (“boatload of comms consultants”?) or pretty much any underperforming government department.

  3. Real food or synthetic food?
    What will wealthy overseas consumers want?
    Agriculture has been called a sunset industry before and it is still going strong.

  4. The government describes our biggest polluter Fonterra as an “innovative food company” that will “accelerate New Zealand’s sustainable economic recovery” (New Zealand Government, 2022). I disagree, I see this industry as a rabble of tired factory farmers wearily trudging in gumbooted lockstep towards the holy payout every year, a twilight industry protected by lobbyists, PR managers and tinkerers. Instead of doing the obvious by reducing and optimising herd size, Fonterra scientists would rather try to genetically engineer stock to reduce emissions, attempting to alter nature itself to maintain status quo (or even increase environmental load). This is akin to inventing, building and using a reusable rocket ship to go down to the shops to buy a litre of milk, instead of just walking. Like the frontier pioneers in cowboy hats did. The ironic thing is that water sells for the same amount as milk in stores but farmers use thousands of litres of water a day just to clean yards and to flush sustainable cow excrement into our waterways. Fonterra and it’s ugly network of stinky stainless pipes is there to make money plain and simple, it’s written right there in the government release. Fonterra does not exist for the good of New Zealand consumers who have to pay the highest global price possible for food produced locally, which is neither fair or ethical. Progression for business at a cost to society and environment is not progression, and New Zealanders are being charged twice over for this single product. Fonterra is not sustainable or green. Fonterra in actual fact, stinks.

    New Zealand Government. (2022). Retrieved from
    https://www.beehive.govt.nz/release/prime-minister-visit-united-states-0

    1. Agree. Fonterra stupidly promoting the global extinction of our species because they are too greedy and myopic to even conceive of that possibility.

  5. The world is at a turning point.
    Plant based diets are absolutely critical to cut emissions.

    The Vegan Society and other global societies are in the pockets of big meat. They all only sell it packaged as ‘for the animals’ when plant based diets increase IQ, lengthen life, promote good health with less doctors visits,, esp in aging. AND are critical to saving the planet.

    Years ago California corrections did a plant based diet experiment, and recidivism dropped hugely in those who elected to take part in the program. It was canned.

    All this is supported by data.

    1. That’s all well and good. But do we know where these vegan/plantbased foods actually come from and how they are grown? What chemicals are used in their production?

    2. Plant based diets whether canned or fresh – seeing that term brought back the memory of what Cretan people had been eating for centuries, with a large part of their diet using green vegetables that we would think as weeds. Must look that up. People like me have to increase our diet knowledge. Here is a link that links up with Christopher McDougall’s book Natural Born Heroes which is a stunner as it takes in so much drama about WW2 and Crete and also takes you into the Cretan diet and they sound very hardy and active people.

      Dr Phil Maffetone is referred to favourably as being knowledgeable about diets.
      https://philmaffetone.com/the-heros-journey/
      Video 49m from Christopher McDougall – https://www.youtube.com/watch?v=KgCNQ5yWc2M
      Video 15m ” ” – https://www.youtube.com/watch?v=FUPOyvuoS30

  6. The Green Party will come to rescue with their pollutant trading scheme, where urban dwellers dutifully separate their packaging waste every week and manufacturers carry on producing if they promise to plant an offset tree. Solved.

  7. I think there is this belief now in NZ that you can brownwash your organisation by giving it a Māori name and pretending that is somehow progressive. Haha spot on Martyn, it seems to be the warm fuzzy trend now with the corporates, Although in regards to He Waka Eke Noa it is hardly surprising to have such a name, as our biggest corporate farmers are Landcorp/Pamu and Iwi/Tribal owned entities

  8. It would be cheaper in the long run to pay dairy farmers not to farm whilst we cull the national dairy herd to a sustainable level.
    Beef cuts for the poor instead of tax cuts for the rich.

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