Gillette – it’s not ‘the best a man can get’, it’s ‘the best price the man could get’

ByMartyn Bradbury

Gillette razors #MeToo ad targeting toxic masculinity faces backlash
The razor company’s short film called Believe replaces their famous slogan “the best a man can get” with “the best men can be”.

The company said it wanted men to hold each other accountable.

The ad has been watched nearly 6,000,000 times on YouTube after three days, and had about 123,000 likes and 410,000 dislikes.

If you require a trans national corporation to guide your ethics, that says more about you than the advert.

Put aside the enormous culture backlash Proctor & Gamble have bought into, that’s a minefield of anger and bubbling male resentment and no one wants to touch that toxic cauldron of backlash rage, let’s just look at the unbelievable hypocrisy on display here by Gillette.

A company who have spent 3 decades selling hyper-masculine stereotypes now wishes to punish that hyper-masculine legacy?

This is woke wash, a corporation adopting the virtue signalling of wokedom to appeal to shallow millennials who are also desperate to signal that they too have virtue.

It worked for Nike, despite the fact Nike is a sweat shop corporation that abuses labour laws.

Likewise, Gillette uses child slavery and destroys rainforests, but sure, allow them to guilt you into purchasing their bullshit product by manipulating your desperate need to look virtuous.

Since when did a company that benefits from destroying rainforests while using child labour get to lecture the rest of us about masculinity? Are the underage workers in the Indonesian Wilmar Palm Oil manufacturing plant that Proctor & Gamble imports from, the ones who aren’t given protective clothing, the best a man can get?

Hilariously it turns out that the majority of the casual workers at these plants are all woman as well so that they don’t have to be paid social security benefits.

Gillette – it’s not ‘the best a man can get’, it’s ‘the best price the man could get’.

It’s funny how we as men aren’t allowed to have an opinion about a TV advert that is specifically selling a product to us, and that a rain forest destroying, forced labour corporation that has sold hyper-masculinity stereotypes to us for 3 decades now wants to make us feel guilty about those hyper-masculine stereotypes.

Let’s admit it lads, each morning as we crawl out of bed, stare dead eyed into the mirror for that morning shave in preparation for the shit storm of the day, we all want to be reminded that we are pieces of crap. Can we use the razors to slash our throats as well or is that too heteronormative patriarchal of us?

For total transparency – I don’t buy Gillette because I have a beard.

 

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15 Comments

  1. men are sick of their innate masculinity being deemed ‘toxic’. this video is crammed with footage of normal behaviour now deemed ‘offensive’, ‘sexist’, ‘misogynist’ etc etc etc. Just another part of the crazy push by the left/sjw to demonise innate male characteristics. Tell a woman to lighten up at a party, you’re a sexist woman hater (of course it wouldn’t matter if you did the same to another man, or a woman said that to you).

    the irony is women will now get perverse, unintended consequences thanks to this lunatic ideology: men are beginning to realise that interacting with women is simply not worth the effort, on a pragmatic, cost-benefit assessment.

    2. Clementine Ford (Fight Like a Girl) writes about men complaining that women refuse to speak to men on the street and then complain that women are too polite/friendly towards men who approach them in the street… Both of these situations lead to attacks on the street.

      What’s a girl to do, eh, David? I know! Stay indoors and wait for a home invasion…

      Will that suit, David?

      1. Look Rape culture totally exists. It’s called ISIS. You can pretty much tell whether a given culture is a rape culture or not by their degree of similarity to ISIS. Are they a lot like ISIS? Rape culture. Not very much like ISIS at all? Not rape culture.

        Rape culture, like white privilege and the Patriarchy Illuminatti are about as real as unicorns.

        Who the hell even came up with the idea that western culture worships rape? Just because a movie, TV show or ad has a rape scene doesn’t mean that it was intended for ritual worshiping.

        Combating rape epidemic or sleeze on the other hand, totally understandable. Every war needs some fodder so the hero/heroine can level up. But the pro Gillette ad people aren’t really talking about combating fodder, they’re talking about ending rape culture and I’m kind of like, not with a Green Party foreign affairs, trade and defence policy you won’t.

  2. Apart from the “message”, I object to large profit driven corporations presuming to lead the way in our collective morality
    Marketing, marketing, all is marketing.

    1. Yep. All is marketing.
      Not all of it is paid for.

      Some is provided relentlessly by ‘enculturation’. That hideous haw haw haw jeering that boys do, from such an early age, for example. And other assumed ‘warrior’ behaviours.

      They didn’t learn that from ads on tv. Did they?

      And then we might ask – just who is providing this view of the world to clients for copy and ads?
      Are they really all feminazis?
      Or are they blokes…?
      And what made them think that making other blokes look like idiots was a great marketing angle?

      Shall we start wondering?

  5. Individual men need to get over themselves, its not about YOU looking in the mirror.

    Its about patriarchy that historically allows men to dominate women with all the appropriate excuses they can pathetically dribble in public.

    Pink shaving won’t destroy the patriarchy. Women and men united against patriarchy and its mentor, capitalism, will.

    While men refuse to wake up to patriarchy its OK for women to think kindly of Gillette, until such time as men back women to overthrow patriarchal capitalism, Hollywood, Wall St., Big Tech and all.

  6. There is already such a huge backlash from normal people, it beggars belief. There is a 2:1 ratio of down-votes to up-votes. This could easily be another “get woke, go broke moment”. No one should apologise for being a white male. This entire SJW “woke” campaign is everything these very folks are supposedly against (i.e. racism and sexism).
    https://www.youtube.com/watch?v=tQYoPBSEY9Y

  7. ‘Gillette uses child slavery and destroys rainforests’. Totally agree on their hypocrisy.

    But, not surprised women applaud their move. Until men stop verbally abusing, molesting, raping, battering, slaughtering women, I would guess that applause for gillette will continue. To treat women this way can only mean that these men see them as nothing.

    And if you read the book by Clementine Ford (Fight Like a Girl), it is easy to see how jealously men guard that ‘right’. Their language towards her on her blog (unhinged language included in the book) is appalling but typical of a group – hopefully a lot less than the sum total of males globally – that hates women having a view, an independent thought, or even (a) life.

    A saying that intrigued me: men are afraid of women laughing at them; women are afraid of men killing them.

    In 2019, no less. Women got the vote in 1893. It appears little has changed. Every time women sense they have some genuine, hard fought autonomy in their lives, and genuine respect from men, there is always a backlash. Ask Susan Faludi (Backlash), Marilyn French (The War Against Women).

    Of course gillette is cynically marketing this. Women do the shopping.

    The end goal is already established – divide men and women and their collective power against the real enemy influencing their lives for greed and control is weakened. How stupid will men continue to be, or is it just in men’s interests to control women and thereby control some power, some influence and some resources over women while being in effect controlled by global alphas, pulling men’s strings.

    Evolution appears to be stunted. Perhaps the apes can do better?

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