Is Hell Pizza about to have a Bud Lite moment?
Ummmmm.
Hell Pizza, the Pizza brand best known for not being Pizza Hutt and Dominoes, has decided on the most bizarre marketing campaign ever and it reeks of a Wellington Woke Ad Agency decision that feels like a brewing Bud Lite moment.
Previously Hell Pizza was known for their very funny sex advertising…
Hell’s condom promo sparks most complaints ever
A promotion for a pizza company that saw about 170,000 condoms dropped in New Zealand letterboxes has now become the country’s most complained-about advertising campaign.
…but that marketing was branded too sexist because Hell Pizza was suggesting that heteronormative sex might be pleasurable (when it’s really a hate crime).
To move away from their marketing past, Hell Pizza have decided to embark upon the worst imagery in marketing history.
Pizza and menstrual blood…
Mean Drawers, awesome cause.
Purchase a pair of Endo Undies and every dollar will be donated to Endo Warriors Aotearoa. Help us raise $66,666 for Endo Warriors Aotearoa and all the kiwis suffering from Endometriosis.
…I’m not sure who the niche market for menstrual blood and pizzas is, vampires?
It’s not good enough of course to have any old menstrual blood these days, it has to be trans friendly menstrual blood hence the inclusion of the bearded and moustached.
Hell Pizza will argue that they are being ‘inclusive’, but I just want pizza without having to think about menstrual blood as a topping.
With the Bud Lite backlash and the 2 Degrees, Spark, Vodaphone backlash, it seems an odd time to allow Wellington Woke Ad Agencies to destroy your brand!
I’ve seen some odd combos in my time, Deadpool and Wolverine, anchovies and pineapple, hell even me and Damien on The Working Group, but menstrual blood and pizza may well be the oddest.
Can we just get back to greasy pizza that was slightly better than Dominoes and Pizza Hutt?
Why did anyone at the Wellington Woke Ad Agency think this imagery was a winner for Hell Pizza?
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Go woke Go broke.
Men don’t suffer from endometreous, so I am not sure why they are in the add. OH! They are trans women. I see now! We can’t let them feel left out it might hurt their feelings any suggestion that they don’t have wombs.
Its bloody insulting to women.
Anker 100%. “ It’s bloody insulting to women”.
What would you possibly expect from a bunch of uni educated millennial Creative directors.
What will Satan say?
I’m certainly enjoying my tasty & free vegetarian pizza from Hell for lunch today, fresh out of the oven & delicious. Thanks Hell.
Enjoy!!!
Spark supported suppression of free speech to silence one side of an important debate.
This is just Hell Pizza being Hell Pizza.
Would religous groups be a big part of their customer base anyway with a name like Hell?
Who’s the target market here?
Joseph The sort of persons who want to encroach into women’s private places.
Barking mad for sure. No taste. Not tasty at all.
Grey Warbler It’s pretty gross, but be thankful it’s only just happened or woman-silencer Hipkins could have been taking menstruating women pizzas to the Coronation instead of bloody – oops- sausage rolls. This is could be excruciatingly hellish for so many adolescent girls but the gender extremists won’t care.
These are the trend setters of their generation.
In the same way you are Bomber!
It’s not woke it’s designed to shock.
Lefties just don’t get the whole woke thing do they.