Yesterday I listed the donations made to political parties who succeeded in getting candidates elected to parliament in 2023 and asked whether the underlying principle of Who Pays Wins is undermining our democracy?
In today’s post I look at how much the various parties say they spent fighting the last election and what they spent it on.
Part 2: Where did the money go?
The first thing that struck me after I lined up the 2023 Parties Declared Donations with the Declared Expenses available on the Electoral Commission’s site, was the quite large amounts of money that have disappeared from the public gaze.
Here’s a brief summary. (NB. Amounts rounded to the nearest dollar)
National
Donations $10,383,230
Expenses $ 2,555,655
Difference: $7827575
Unaccounted 75%
ACT
Donations $4,262 ,712
Expenses: $2,776,458
Difference: $1,486354
Unaccounted 34%
NZ First
Donations $1,877,416
Expenses $99,274
Difference: $1,778,142
Unaccounted 89%
Green Party
Donations $3,314,650
Expenses $1,336,920
Difference $1,777,730
Unaccounted 56%
Labour
Donations $ 4,769,395
Expenses: $ 3,511,056
Difference $1,258,339
Unaccounted 26%
Te Pati Maori
Donations $160,749
Expenses $98,781
Difference $61,968
Unaccounted 39%
So at first blush all of the Parties took in more money than they spent.
The largest apparent surplus being the National Party’s $7,827,575 and the smallest Te Pati Maori Party’s $98,781. However when the unaccounted difference between money in to money out is calculated as a percentage then Labour seems to spend a greater proportion of its donations on fighting the election and NZFIRST spends the least of its donated money during the election period.
When donation amounts to audited election expenses are calculated as a percentage of money in to money out the results are as follows:
25% of money donated to National appears as election expenses (75 % does not).
34% of money donated to ACT appears as election expenses (66 % does not).
11% of money donated to NZ FIRST appears as election expenses (89 % does not).
44% of money donated to THE GREEN PARTY appears as election expenses
(56 % does not).
74% of money donated to LABOUR appears as election expenses (26 % does not).
61% of money donated to ACT appears as election expenses (39% does not).
So why is there apparently so much the missing money?
It may very well be that the differences are all explained by legitimate expenditures not directly related to the precise dates of the election period. However it seems to me that in the interests of transparency and fair democratic elections that the Parties should be required to publish a full set of accounts that detail what happened to all money they brought in by donations.
Conclusion:
We need to put a cap on the total amount that can be donated to any Political Party between elections because Who Pays Wins will always favour the election of Right Wing governments who are able to tap very wealthy donors in order to maintain the status quo of low taxes and untaxed wealth accumulation opportunities.
Many countries cap donations in order to put a limit on how much you can give to any political party and thereby limit the influence wealthy individuals can exert on governments. We should do the same because the current situation is widening the gap between the rich and the poor in our country and that’s not healthy for our democracy or the well-being of our society.
Bryan Bruce is one of New Zealand’s most important and respected documentary makers. His work is available on bryanbruce.substack.com



Many countries cap donations and yet their Governments still serve the elite.
Clearly, a cap doesn’t go far enough.
Very disappointing.
Why haven’t you opted for what really needs to be done?
What is holding you back from supporting taking the money out of politics?
Seems like Donors were ripped off too.
Eg. For Winnie they all paid for the same horse.
Over $4M for little Dave to represent the minority. Something stinks.
Over $7M left in Nat’s accounts !
It all suggests there’s a truckload of pre- purchased favours for the NACTZi to deliver still.
We all remember this shifting of BIG money, yes ?
” NZ’s most notorious white collar crime.”
https://www.stuff.co.nz/business/695065/NZs-most-notorious-white-collar-crime
So what are the other expenses.
Advertising throughout the year?
Purchase of favorable opinion polls?
Payments to spin doc mates?
Other?
Does other, include politician salary top ups?
Does other include politician expenses, accomodation, vehicles?
Does other include payments specifically tagged to particular policy outcomes?
Right wing parties are always calling for “transparency” ! More freedom of information needed here.
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