MEDIAWATCH: Go-woke-go-broke Today FM fiasco sinks Mediaworks

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Up to 90 jobs to go at MediaWorks, staff told in email today

MediaWorks has today told its staff up to 90 jobs could be slashed.

The Herald understands staff today received an email from chief executive Cam Wallace.

“As with many businesses in New Zealand, we are not immune to the impacts of the current economic factors [including] a likely recession this year, which will see a dampening demand from advertisers across the board.”

The email added: “I know this news will be unsettling for many MediaWorkers and we are committed to supporting our teams throughout this process.”

Wow!

The Today FM fiasco has been so bad it has swallowed Mediaworks with it!

Has there ever been a bigger blunder in NZ Media?

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Mediaworks was the golden goose! It made so much money because the cost of producing radio advertising is so low.

MediaWorks cut off the TV arm that was costing them, bought a Billboard company and they were set for an incredible future, but then David Farrier launched a really dirty character assassination campaign against Sean Plunkett…

…alongside The Spin Off that destroyed Magic Talk and led to the disastrous Today FM.

Farrier and The Spinoff woke cancellation campaign should have been resisted by MediaWorks, but they freaked out, killed off MagicTalk and spent $9million in launching Today FM which promptly sank to 1.4% ratings which is the lowest Talkback ratings in NZ history.

By crashing Today FM, ZB was able to dominate and there was always a point where the people who sunk all this money into killing off MagicTalk and replacing it with the mediocrity of Today FM were going to say, ‘Where is my money’?

Radio advertising is an important indicator of the NZ Economy and with rumours circulating that NZME are about to start massive job cuts as well shows an industry that is suffering and hurting.

If you a Mediaworks staff member about to lose their job because Management fucked up and were spooked by a woke tantrum from David Farrier and The Spinoff, you’ll be pretty pissed right now.

MediaWorks management need a long hard look at themselves for this blunder.

When you go woke, you go broke.

Sean Plunkett on The Platform will be laughing all the way to the Bank.

Has there ever been a media meltdown as spectacular as this?

 

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27 COMMENTS

  1. They’re not even Woke; it’s that the media, like the politicians, caters to the propertied class, and the propertied class is shrinking.

  2. AO/NZ media redefines the meaning of word ‘fiasco’ to mean greedy wank-fest, unless, of course, you’re making money from fiascos and who couldn’t in New Zillind. Fiasco’s are our MSM’s bread and margarine.
    The media of the main Stream suggests to me that we need a new Stream, not a new media. Because any new media coming in will be dragged down by the dreaded Stream then get battered to death by poisonalities, insulted by twinkle-sparkle teeth and hair people then get ad-tranq’d into a non-thinkers oblivion. Actually, I think oblivion would be far more interesting than watching some gabbing, giggling, ding a ling spouting spit flecked and often venomous hot air about sport, road deaths, murders, rapes and kills and more sports. Viagra Boys: https://youtu.be/QjL7D33xpS4 Our MSM isn’t media, who would think it is? Anyone brain dead and on life support I suppose. Our MSM is a mechanism built to dull the senses. It’s a media version of morphine. It merely occupies that weird, unproductive space between bouts of working hours. It’s where we’re kept until we’re up and at em to create the wealth for the nine multi billionaires and the four foreign owned banks stealing our money by the billion which we give them for nothing and without question.
    If we had an actual MSM we wouldn’t be in this cluster fuck of a mess. We’d be free, we’d be rich and we’d be happy living in our beautiful paradise. Not this shit! I mean, mike hoskings in that absurdly ugly jacket surrounded by cut rate porn stars who’d fuck a fence post for fifty bucks. Who watches that shit? Who listens that shit? But more alarmingly, who BELIEVES that shit? Well, I can tell you… Most of you do.
    Russell Brand.
    https://youtu.be/y40Llr4BH4w
    “As the CDC quietly announces it’s investigating whether the Pfizer COVID vaccine increases risk of strokes, excess deaths levels in the UK are at their largest outside the pandemic in 50 years. So what’s going on, and what happens when you discuss it on the mainstream media?”
    Russell Brand.
    https://youtu.be/BakX8dhe8lE
    “Here is my discussion with writer & journalist David Sirota. We talked about where big pharma invest their money & biased media coverage of current affairs.”
    David Sirota. Ok. He’s not mike hosking but not everyone can be that awesome…. a dick.
    https://en.wikipedia.org/wiki/David_Sirota

  3. I bet Cam slept really well after cutting so many jobs all in the name of corporate profit and incompetence and blaming the recession. There will be no pay cut for him while they are asking their current staff to do the jobs of two people particularly where the much needed vacancies were needing to be filled.

    I have a friend in Media Works in Christchurch who saw the writing on the wall before this announcement.

    They are attempting to run the business into the ground to off load it.

    Cam Wallace needs to answer for some appalling decisions which never affects the CEO just the usual suspects.

    • Cam Wallace is best mates with the incoming PM. Expect him to be in the inner circa post Christmas 2023. This gig was to get media experience for Wallace.

  4. Amazing they haven’t fired Tova yet, clearly nobody wants to listen to her! Ironically Sean had more listeners on his midday slot.

  5. The problem with Tova is realistically her best asset is her looks therefore the wrong person for radio.
    Her only real radio asset was her relationship with the PM although that is no longer relevant and otherwise was strained at the back end of the year.
    The big lump Lloyd Burr was OKish but is going up against a star in HDPA.

    Quite clearly <40yr old white collar females would rather listen to Fletch and Vaughan on ZM than talk back. who would have fucking thought that was the case……

  6. Good article Martyn. Thank you.
    I am so glad for Sean Plunkett that he started The Platform. He is a talented guy and has much to offer. I always appreciate his insights and analysis plus interesting guests.
    Mediaworks heads have only got themselves to blame for where things are now.

  7. God bless NZ radio, where inept decisions and piss poor planning by middle and upper managers leading to shit financials are blamed on the talent.
    It’s a good job Radio Live 2.0 is a 10-year plan so there will be no accountability for the money hemorrhage until 2032. They might still have a couple of on-air staff left to throw under the bus if they don’t bleed out before then.

  8. uggh – talkback – what person with a brain would submit themselves to that sort of torture. Commercial radio in NZ is just a conservative wank fest.

  9. The Working Group with Plunky, Damo and you (of course) Bomber on Radio Live was what the brand needed to start building an audience. I used to switch over from ZB to listen to it. Both sides got a good airing, right and left. At least I can still listen as a podcast.

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