Generating more online sales can be tricky. In fact, many business owners report that only 1 out of every 100 visitors to their website actually makes a purchase on their first visit. While you can’t guarantee that your visitors will make purchases, there are ways to increase your chances of making sales from your site through the use of digital marketing strategies and hacks that can help increase click-throughs, conversion rates, and sales revenue in your business.
Digital marketing continues to grow in popularity, and with good reason! It’s easier than ever to reach huge audiences on social media, and people are sharing more information about themselves online every day. With this increased access to new customers, business owners are always on the lookout for new ways to market their business and increase sales with the help of digital marketing agency New Zealand. Some of the best digital marketing hacks focus on increased website traffic, which eventually translates into sales. You can achieve your goals by using these three digital marketing hacks, regardless of whether you seek to increase your reviews or improve your conversion rate.
1) Quality content
If you want to increase your sales, you need a digital marketing plan. Create a customer-centric site. Your website should be easy for customers to navigate, with clear calls-to-action on every page and well-organized content. Offer value upfront. You should provide valuable content in exchange for email addresses and contact information from visitors who come to your site. Provide an engaging experience when visitors arrive on your site – greet them with useful and relevant information they’re looking for and make it easy for them to convert into a customer by providing a clear path forward with the purpose of reducing buyer’s remorse by making the buying process as simple as possible.
2) Google AdWords
It’s not enough these days to just have a website. You need to optimize your site for both people and search engines. Luckily, Google AdWords is the perfect way to do that without spending a fortune on marketing.
Try using keywords that people are searching for in order to rank higher on search engine results pages (SERPS). For example, if you own an ice cream store and want more people coming in during winter, you might try using phrases like buy ice cream online or create your own ice cream flavor. -Create ads with images of your product or services that will catch the attention of potential customers.
3) Email marketing
Email marketing is one of the most effective ways for small businesses to grow their customer base, and for good reason: according to a study by MailChimp, email marketing has a 98% open rate. That means that when you send an email campaign out to your subscribers, 98% of them will open it. Plus, you can send as many emails as you want without having any impact on your ranking in Google’s search engine results pages (SERPS).
