Wait are we Tic Tok sacking a Bluebird Manager for a dumb comment?

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Oh come on people.

If you are such a cracker that a chocolate bar with Māori on the wrapper triggers you, perhaps you should lie down and have a cup of tea and never vote again because you are basic and we don’t need any more petty people voting in this country.

But to take this faux outage and banal bigotry to the woke social media lynching level is just as desperate as the white fragility crowd…

Bluebird employee under ‘investigation’ following anti-Māori language comments

A Bluebird NZ employee is under investigation after their online comments left a bad taste in the mouth of one TikToker user.

- Sponsor Promotion -

The chippie company, which produces some of Aotearoa’s staple party classics, has been quick to remove one of its managers from the job while it investigates comments they left online.

The comments followed Whittaker’s release of the limited edition Miraka Kirīmi (Creamy Milk) chocolate block ahead of Te Wiki o te Reo Māori.

The new reo Māori wrapper was designed to celebrate Māori Language Week, but instead sent some people into overdrive.

…a Tic Toc lynch mob this time?

So a bunch of fucking children and millennials trying to stay as cool as children have amassed and brought hell down on a fairly bland comment which is being manufactured  into a racist emotional genocide is it?

FFS.

There is so much to hate about this.

1 – Tic Toc. Fucking Tic Toc? It’s like MySpace conducting the Nuremberg Trials. Fuck social media Lynch mobs by the pious.

2 – It’s a stupid opinion, it’s not fucking racist and pretending it is to sack someone is so morally and ethically despicable, especially when real racism, not projected virtue signals, are damaging and require our attention, not this cheap lazy shit ‘activism’.

3 – His employer are spineless cowards, he didn’t it publish it on behalf of the company, someone tracked him down to his employer via his social media account. If he had been posting as the Brand Manager for Bluebird, sack him immediately because that WOULD be outrageous, but he didn’t t do that, he’s just someone with a dumb opinion, that doesn’t make him a cross burning racist.

4 – Since when the fuck was Bluebird chips a fucking arbitrator on racism? This is the company that sells fat drenched, salt drenched, potato starch to the masses? They probably kill more Māori each year than this clown has with his dumb comment. Why the fuck do Bluebird have an opinion? Here’s your opinion loves, ‘private citizens have a right to free speech, we as a company however stand for diversity and promotion of an official  language of NZ is something we support. Next year we will release a classic NZ flavour in Māori language week” – end of story, instead you are having a kangaroo court process for what? To sack him for the virtue signals? I hope he has a union delegate.

Millennial level trigger thresholds claiming everything they don’t like as emotional genocide is dull and tedious and we are destroying a persons livelihood for a misplaced sense of superiority.

This is the wretched woke at their worst.

Their brittle weakness is collectively beneath the challenge of our times.

 

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43 COMMENTS

  1. Bluebird Foods Ltd is a New Zealand division of the U.S.-based PepsiCo corporation, that manufactures snack foods, cereals and muesli bars. All snacks are manufactured at the Bluebird Foods factory in Wiri, Auckland.

    Yes they have to worry about tracking down and sacking workers outside their jobs for personal comments, to disguise the growing obesity and deaths from that of Maori, Pacific Island and the rest of NZ from bad food like Pepsi and chips!

    Adult obesity statistics

    The New Zealand Health Survey 2020/21 found that:

    around 1 in 3 adults (aged 15 years and over) were classified as obese* (34.3%), up from 31.2% in 2019/20
    there was a significant increase from 2019/20 to 2020/21 for women (31.9% to 35.9%), but not for men
    the prevalence of obesity among adults differed by ethnicity, with 71.3% of Pacific, 50.8% of Māori, 31.9% of European/Other and 18.5% of Asian adults obese
    adults living in the most socioeconomically deprived areas were 1.6 times as likely to be obese as adults living in the least deprived areas**
    Child obesity statistics

    The New Zealand Health Survey 2020/21 found that:

    around 1 in 8 children (aged 2–14 years) were classified as obese (12.7%), up from 9.5% in 2019/20. Prior to this, the rate of obesity among children had been relatively stable
    the prevalence of obesity among children differed by ethnicity, with 35.3% of Pacific and 17.8% of Māori obese, followed by 6.6% of Asian and 10.3% of European/Other children
    children living in the most socioeconomically deprived areas were 2.5 times as likely to be obese as children living in the least deprived areas**”

    Keep killing yourself virtue warriors, while contributing to US colonial corporate profits!

  2. Once upon a time wife beaters were left alone as it was thought not proper to interfering a marriage .Times change and now we are all aware of racism .You cannot tell me that this person writing the comment would treat Maori Pacifica and Asia with any respect especially if he heard them speaking in their own language which in the case of Maori is an official language. At the very least he needs a first warning

    • It depends what’s in his employment contract and policies. The legal rule of thumb always used to be “Is it within the range of reasonable responses taken by a reasonable employer in possession of all the facts’?

      His comment likely doesnt meet the definition of racism, it’s not hate speech and was not posted in any way that linked himself to his employer. But it comes down to the specific wording in the policies although a suspension seems like an overreaction when a warning could have done, if it was justified.

      Whatever way you slice this, it does reek of virtue signaling or a woke employment culture (which maybe is another reason why he is becoming triggered).

  3. Everything seems to be a big trigger fest now. Seriously why get worked up about a chocolate wrapper temporarily celebrating Maori language week? What a knob. Of course equally why get worked up about said knobs comment?

    And here I am hypocritically bothering to comment about both of them!

  4. It’s brilliant marketing – signal your virtue and buy the Maori chocolate or be cancelled as a racist, it’s a deliberate strategy.
    The idiots are everyone getting sucked in to hating each other so a company can sell a lot of product.

  5. An employer policing a workers free speech. It seems there was nothing connecting this guy to Bluebird when he made his comment. It appears that someone went out of their way to Cobb the guy in….

    Was it racist? Possibly or maybe it’s just like when I say to hubby sick of seeing the bloody rugby and the blah, blah, blah about Ian Foster.

    One thing I will saw is that this woke millennial cancel culture will inflame any racism that may have been there. Most people like the punishment fitting the crime

    • The comment the worker left that threads was lengthy I remember seeing this there were multiple people posting and tagging bluebird as the worker had there they worked in their profile and someone posted up the LinkedIn account. It was a crazy night on social when whit-takers posted that

  6. Social media is like talking to people who might be, you can never be sure either way, on some fantasy (not ecstasy) drug. Don’t sign any legal papers or agreements, or illegal ones, that they might give you, check it out. And remember the old saying that your grandpop or grandma used to say, ‘Birds of the same feather, fly together’. Choose thoughtfully which flock or mob you hang out with won’t you.

    What you say may be just chatting with some rough edges, but the words are preserved as if on paper and don’t disappear as easily as paper can be torn up. Instead the amazing thing is that this pseudo goss can hang about along with the naked picture of you – as a baby you hope – seemingly for ever. A word said momentarily in jest or anger becomes a leg chain that you drag with you.

    Don McLean seemed to know it, have it all, but 30 years of marriage and it has gone to custard. Try and guard your inner self and strength from other people’s careless comments and actions,and also the deliberate ones meant to cut deep. These days we need to keep aware and resilient.
    My world is a constant confusion.
    My mind is prepared to attack.
    My past a persuasive illusion.
    I’m watchin’ the future it’s black.
    What do you know?
    You know just what you perceive.
    What can you show?
    Nothing of what you believe.
    And as you grow, each thread of life that you leave
    Will spin around your deeds and dictate your needs…
    https://www.azlyrics.pm/lyrics/don-mclean/dreidel.html

  7. I seen the post of the of the original comment there was a lot more said some girl posted the LinkedIn and the persons Facebook page had the details right there bluebird was even tagged in the Facebook comment and then in the other post there was on tic tic there was no mention of racism the person didn’t even bring racism up. Then I seen the media article and it said racism

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