We. Will. Not. Smile! That’s what the heteronormative patriarchy wants!
The Spinoff has lost nearly 90 per cent of its audience after moving to Friday’s 10.45pm “graveyard slot” on Three.
The quirky current affairs show debuted in its new slot on Friday but its audience did not follow, with its target audience plummeted from 37,000 to a meagre 4000.
The show, which was publicly funded by New Zealand on Air to the tune of $700,000, previously held Friday’s prime 9.45pm slot which has traditionally been home to comedy shows like Funny Girls and Jono and Ben.
It was pushed back after losing nearly half its viewership just three weeks in, when its target audience (viewers aged 25-54) dropped from 73,000 to just 35,000. It has been replaced with low-budget clip show Fail Army.
…apparently Spinoff being hot with woke twitter was enough of a reason for NZ on Air to shit gold bullion straight into Toby Manhire’s mouth, but that’s $700 000 we are never getting back.
I’ve already detailed how Spinoff TV can be saved, and how it should have been produced from the beginning, but this is a sad reminder to policy and decision makers who are under the thrall of woke Twitter that as a medium with less than 10% of NZ using, it isn’t an instrument to predict anything.
The Green Party seem to think they directly answer to woke Twitter and base policy on how many likes they get for social media postings.
Remember all the hype around the Red Peak flag design that was whipped up via Twitter yet in the final vote it sank without a trace?
As someone who has produced independent TV in this country, I look at the $700 000 that was pissed against the wall here and shake my head in disgust. I consider how we at Waatea Māori Radio managed to make a 5 night a week, 7pm Current Affairs show that led the agenda for 7 months for a mere $20k per month and then stare at this SpinOff TV abortion in horror.
What a terrible experiment of failure.