Spinoff TV ratings meltdown – is it now the new Red Peak of Twitter?

By   /   July 25, 2018  /   8 Comments

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As someone who has produced independent TV in this country, I look at the $700 000 that was pissed against the wall here and shake my head in disgust. I consider how we at Waatea Māori Radio managed to make a 5 night a week, 7pm Current Affairs show that led the agenda for 7 months for a mere $20k per month and then stare at this SpinOff TV abortion in horror. 

We. Will. Not. Smile! That’s what the heteronormative patriarchy wants!

Oh dear…

Spinoff TV loses nearly 90 per cent of audience after ‘graveyard’ slot shift

The Spinoff has lost nearly 90 per cent of its audience after moving to Friday’s 10.45pm “graveyard slot” on Three.

The quirky current affairs show debuted in its new slot on Friday but its audience did not follow, with its target audience plummeted from 37,000 to a meagre 4000.

The show, which was publicly funded by New Zealand on Air to the tune of $700,000, previously held Friday’s prime 9.45pm slot which has traditionally been home to comedy shows like Funny Girls and Jono and Ben.

It was pushed back after losing nearly half its viewership just three weeks in, when its target audience (viewers aged 25-54) dropped from 73,000 to just 35,000. It has been replaced with low-budget clip show Fail Army.

…apparently Spinoff being hot with woke twitter was enough of a reason for NZ on Air to shit gold bullion straight into Toby Manhire’s mouth, but that’s $700 000 we are never getting back.

I’ve already detailed how Spinoff TV can be saved, and how it should have been produced from the beginning, but this is a sad reminder to policy and decision makers who are under the thrall of woke Twitter that as a medium with less than 10% of NZ using, it isn’t an instrument to predict anything.

The Green Party seem to think they directly answer to woke Twitter and base policy on how many likes they get for social media postings.

Remember all the hype around the Red Peak flag design that was whipped up via Twitter yet in the final vote it sank without a trace?

As someone who has produced independent TV in this country, I look at the $700 000 that was pissed against the wall here and shake my head in disgust. I consider how we at Waatea Māori Radio managed to make a 5 night a week, 7pm Current Affairs show that led the agenda for 7 months for a mere $20k per month and then stare at this SpinOff TV abortion in horror.

What a terrible experiment of failure.

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8 Comments

  1. esoteric pineapples says:

    You could have done amazing things with $700,000 Martyn

    The rule of thumb for all areas of society should be to look out there to see who is already doing great stuff off their own bat and give them more money to do more of what they are already doing well, not to give lots of money to an idea on paper or to people who know how to talk the talk.

  2. CLEANGREEN says:

    well critiqued Martyn; – personaally I have never seen any of these programs before and thanks to you warning me I didn’t miss anything gradly.

    Trouble is we dont get the programing we so badly need today in “current affairs” since you stoped the Waatea 5th Estate which was excelllent, so why dont you request new beginning for your ‘Fifth Estate’ be placed on this platform as a replacement for those crappy programs?

  3. Sam Sam says:

    May as well just put the money in a shredder.

  4. Mjolnir says:

    We watched ten minutes off it at the beginning, shook our heads in dismay, and switched off. There was simoly no redeeming features that we could come up with. Bring back “Citizen A”!! I may not always agree with you Martyn, but at the least you treat your audience as adults, not ‘kidults’.

  5. Priss says:

    Watched one episode. Cringed. Switched off. Never again.

  6. Sally's Husband says:

    It’s crap. The irony is that Mediaworks had John Campbell in their midst and they chucked him out for “reality” tv porn and then The Project. Now they offer us “Spinoff”??
    That would be like me stealing your Mercedes and replaying it with a Soviet-era Trabant!! Like I wouldn’t notice the fucking difference??? Piss off Mediaworks, we owe you nothing.

  7. Marc says:

    Ffs, who bothers to watch current affairs on a Friday evening? Most younger people are out and trying to have a good time, others may also be busy visiting friends, going to a restaurant, the movies or clubbing and so forth.

    I am worried about TVNZ having shifted Q+A to Sunday evenings, that may also lead to fewer bothering to watch that program.

    The Spinoff leaves to be desired anyway, and the presenters do not give me much of a positive impression. I did not even know they had a TV slot, so who cares.

    No wonder more and more people are poorly informed, we get less and less current affairs and useful information. As a result few do understand the challenges of global warming and other serious developments, they carry on as usual, same as the BS supermarkets only use the plastic bag topic as a marketing plot, to appear they are doing something good, while they continue giving away one way plastic bags at Countdown, as if nothing has changed.

    People talk about wanting to do things for the environment, yet carry on driving their SUVs and other cars, leading to fewer train usage and stagnant bus journeys. It is a total disconnect between brain and body, it seems.

    This country is a disgrace, the way it is run, and the Spinoff debacle is just one example of what is wrong here.

  8. Marc says:

    Was my comment from last night lost in the web?