When she speaks she roars.
The power of Lorde’s voice online managed to project from the netherworld of cyberspace and tear into the real life last night as she sent out a treasure hunt that saw Aucklanders ripped from their lounge rooms and rushing around town in a confused and curious friction.
The rupture in the space time continuum spewed out Matrix green and scribbled notes.

She followed this up with a very clever guessing game for the name of her album.
- Sponsor Promotion -
She’s pure Guerrilla Culture, her ability to disrupt and hijack our attention is real power.
The music is just the victory lap.


I remember when she had the young American women watching on admiringly at one of her concerts.
She definitely is an asset for NZ.
Passionate and intelligent, creative and adventurous.
Good on her .
Don’t want to come on as a bummer here, however I feel I am allowed to wear two caps.
First cap, great that someone in NZ can make money/fame through their creative endeavours, all power to them.
Second cap, her music sounds to me like it was made made to entertain 13 year old boys and girls, which is fine..but then who am I to judge. Alexandr Solzhenitsyn
The Nobel Prize in Literature speech 1970…
‘But a work of art bears within itself its own verification: conceptions which are devised or stretched do not stand being portrayed in images, they all come crashing down, appear sickly and pale, convince no one. But those works of art which have scooped up the truth and presented it to us as a living force – they take hold of us, compel us, and nobody ever, not even in ages to come, will appear to refute them.’
Guerrilla Culture?? What? You think Universal Records are just chilin’ and letting their investment rest on the vagaries of some off the cuff Guerrilla marketing that Lorde thunk up??
Not sure about all that…
But I like her singing.
She’s pure Guerrilla Culture, her ability to disrupt and hijack our attention is real power.
Nah, it’s simply marketing.
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