DairyNZ backs down as Greenpeace launches new video

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As DairyNZ backs down from a public fight over a controversial TV ad, Greenpeace has released a new video about industrial dairying and polluted rivers.

It’s called “Mildred and the Piss-Apocalypse,” and explains the science behind river pollution.

Here is a sneak preview:

The animation describes how cow urine travels down through the soil into the groundwater poisoning rivers and aquifers with nitrates.

Hot on the heels of their first hard hitting campaign, Greenpeace’s new video outlines the important link between irrigation schemes and river pollution.

“It’s a simple message,” says Gen Toop, Greenpeace campaigner, “more irrigation equals more cows. More cows mean more pollution.”

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The original ad from Greenpeace showed kiwi kids splashing about in a clear stream, saying 60 per cent of New Zealand’s monitored rivers are now unfit to swim in.

DairyNZ tried to get the original TV ad banned by complaining to the Advertising Standards Authority but lost the case last month. They publicly vowed to appeal the decision but have now backed out of the process.

“We welcome the recent overtures from DairyNZ to work with them on this problem,” says Toop, “but we will continue to pressure them to clean up their act on behalf of all New Zealanders who want a better future.”

She says revelations that the dairy industry wants to extract water from the source of the world famous Pupū springs to increase cow numbers in Golden Bay, is a clear example of how far the expansionist dairying lobby is prepared to go.

5 COMMENTS

  1. All good stuff here, as intensive dairy or factory farming is widely rejected oversaeas now so why in this so called “cleangreen” country of NZ still going backwards here then??????

  2. I live in Canterbury where there shouldn’t be this ridiculous endlesss dairying but who cares we will just carry on as before.

    • This attack on NZ can be stopped. The damage and wasted environment is plan to see and word is spreading in spite of big transnational money running the banks , selling fertiliser, supplying plant for irrigation and owning the media.

      Stopping this one will add power to stopping other environmental destruction.

      The real villains as always hold big purse strings.

    • Yep,

      While all the NACTs are allowing the pristine fresh water to be robbed out of all our aquifers and exported by Global tyrants as they don’t pay much at all but a peppercorn rate.

      The next war will be over water you can bank on this and why are NACT allowing them to syphon off our remaining pristine clean water?

      Bloody criminals NATZ are, – damn you Bill English!!

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