TV Review: 12 Questions on Advertising

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1. How often does the Briscoes lady actually go to Briscoes? Or, like the rest of us, does she only go once or twice a year when they have a decent sale?

2. When isn’t there a sale on at Harvey Norman? And has he gone yet as the ad says he will?

3. How ironic is it that the Dick Smith ad with the word ‘dick’ being said twice a second to imitate a ticking stopwatch is in fact the dickest ad on TV?

4. Isn’t the saturation TV advertising by the EECA the most energy inefficient form of promoting power saving?

5. Without the government ad spend (on EECA, road safety, fire safety etc and Lotto) how long could a commercial TV network survive? How dependent are private broadcasters on those public dollars?

6. How can John Campbell crusade on the back of nationalism when he’s ‘driven by Mazda’ and TV3 is owned by whatever foreign interests have bought it off the last foreign owner?

7. Is Rabo Bank also shit because it sponsors a shit programme, like Seven Sharp, or is it a shit bank because the name sounds more like
A: a clown,
B: an Italian porn star or
C: Rambo’s Fijian-raised twin brother?

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8. Who is supposed to be impressed with a Korean car that has a 5 year warranty and ‘free’ mapping system… that only lasts for 3 years? Doesn’t 5 years of manufacturer’s guarantee put the car in the same category as a toaster or a vacuum cleaner?

9. When did Farmers last have anything at all to do with farmers? What have farmers got to do with urban fashion and perfume?

10. What is that ad with the loud, hyperventilating, fat, bald man and the boring, grunting All Blacks and he basically pisses his pants when they come to his marriage? Is the unreal scenario meant to be as irksome as the character?

11. Does any Air NZ ad, featuring Maori or not, have any credibility after their ta moko ban? How much longer can they trade on tokenism?

12. How come there are laws against gambling and yet poker website ads are all over late night TV? The same wriggle-room that allows iPredict to exist, or is this another sort of loophole?

8 COMMENTS

  1. Tell me about it! T.V is broadcasted Tunnel vision. Seems like every second programme is either a competitive game dressed up as some capitalistic ideal or murder porn, destruction porn , endless American sitcoms with over dressed, over breasted woman accompanying old ugly men cracking porn jokes. The real oxymoron is reality T.V that the only reality we are exposed to is through a screen. It is what we don’t see, what we are not shown that is important. There is a world of politics, social issues occurring beyond the narrow focus of TV (tunnel vision) this is the reality that no one wants you to see. Where was the GCSB debate, this important discussion should of being broadcasted on prime time T.V! I could gone on and on and on …

  2. I saw a documentary on Maori TV the other night about a pacific island starting to feel the effects of rising tides. It was heartbreaking to watch their homes get swallowed up by a king tide. This was a case of ‘the truth hurts’ and I think the opposite is what mass media appeals to – delusion feels good.

  3. Jesus ! Speaking of TV advertising ! I just saw fucking Michael Cullen endorsing Grant Robertson . That’s the end of Grant Robertson for me . I saw Robertsons mug all over TV 3 tonight then I see that old scare crow cullen wobbling his wattle in support . Yeeeaaa … ? Nah .

    Television is the terrible syringe that delivers the drug that dulls the mind and poisons the soul . I know an increasing number of people who aggressively refuse to have a TV in their home . And I’m not sure , I might be imagining this but I reckon the kids of some of those TV-less parents seem less anxious , whiny and/or demanding .

    And of course , if you’re poor thus Parata-ignorant , the TV is an invaluable friend and minder which is why WINZ offer suspensory loans/ advances so as you can buy one to brainwash the kids with .

    TV is so dreadful , so God awful and vile now isn’t it ?

    I do miss BBC on One however . I used to slouch to the lounge at 4.00 am with the night terrors and find comfort in a cup of tea , a slice of toast and jam and the BBC .

    Now , it’s either a shrieking , desperate , face-hoisted lunatic of a woman with an advanced toe pointing technique pirouetting around a madman sucking up billiard balls ( What IS that about ? Are they taking LSD ?) with his magnificent vacuum cleaner , or Al Jeezera online which is so Arab-centric that I feel the need for a date loaf and ten wives as I try to recapture sleep mode on my virgin couch .

    My personal favourite question is question 6 . A very good question Tim Selwyn .

    I also like questions 4 and 5 . Those questions clearly show the abstract nature of TV advertising , by normalizing an abnormal situation . It’s my view that the EECA ads work to shift the emphasis from the fact that we’re being gouged by power companies to them showing us how we can save power and keep warm by wrapping ourselves in stray cats , news papers , chicken feathers , dry mud , pine needles , nose hair , old relatives , car upholstery , dog hair and mulched power bills . They show us how to be more power thrifty then fuck us right over because its our fault that we’re not ‘insulating’ correctly . That’ll learn us .

    The Tele’ . It’s done more for the covert , psychological manipulation of the Masses than any other media and the likes of which you’ll not see again .

  4. Howz about a pudgy once-were-Warriers rugby player trying to sell iffy instant finance to people who probably can’t afford it?

  5. 4. Isn’t the saturation TV advertising by the EECA the most energy inefficient form of promoting power saving?

    This point is even more poignant in light of the fact that home energy use in a relatively small portion of the nation’s total energy use. I have heard that the aluminium plant alone accounts for a huge amount of our total energy use; not giving rich Rio Tinto $30 million- as well as cheap, undisclosed rates- to keep the plant running and sell some Meridian shares would have done more to save energy that any TV campaign!

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