WTF? Tourism NZ relaunches 100% Pure New Zealand greenwash campaign
Wait!
WHAT?
Tourism NZ launches new 100% Pure New Zealand global campaign
Tourism New Zealand has launched a new global campaign with a familiar twist, inviting the world to find their 100% Pure New Zealand.
It’s the first new global brand campaign since ‘If You Seek’ was launched in 2022 and aims to encourage travellers to book now with snapshots of the iconic landscapes and experiences on offer.
Tourism New Zealand chief executive René de Monchy said this was a rejuvenation for the 100% Pure New Zealand brand that has been running for over 25 years.
“This is our call for people around the world to be totally connected, present, inspired and fulfilled in one of the world’s most breathtaking destinations,” he said.
The unbelievable audacity of us just pretending we are green RIGHT AFTER International Climate Scientists attacked Chris Luxon publicly!
Firstly – if you actually gave a shit about the environment, flying all the way to NZ with the carbon that emits would be the last thing you would do.
Secondly, we are a country politically compromised by the big polluters and are utterly beholden to them!
The Corporate Dairy industry has spent millions donating to National and putting dark money into Right Wing astroturf organisations to shut down any meaningful climate emissions targets that the rest of the world has noticed the policy corruption and are now calling us out.
We are being attacked internationally for being a climate criminal all because National refuse to stand up to their Corporate Dairy interests.
The Carbon Capture ‘technology’ that National have banked all our emission offsets on doesn’t work…
Carbon capture: Pivotal project for cutting greenhouse gas emissions looks shaky
A critical part of the government’s plan for cutting greenhouse gas emissions over the next five years appears to have fallen over.
…and in the last budget National cut 50% to climate finance, barely any cuts to emissions, all while slashing foreign aid for our Pacific brothers and sisters by cutting climate aid by $100m.
We just appointed a Dairy Industry stooge as our Scientist in Chief FFS!
What ever the problem, the solution in NZ is always, more cows!
Look, there was a time when we could pretend to be green, but we know it’s a lie and it’s become a desperate lie the Right refuse to do anything about because they are paid not to.
The hypocrisy is astounding.
If the campaign was honest it would be 100% Pure Bullshit!
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The Green party MP Steve Able on QnA had some good ideas about bringing back sheep farming wool producing products the guy sounds plausible in his carbon omission plan.
I just saw this about wool in Australia so throw it onto the table for the rousies? You or someone might find it interesting.
https://www.stuff.co.nz/nelson-mail/news/105339373/coop-growing-organically-into-healthy-business
Every tourist that visits makes Aotearoa less pure.
The airline pollution getting them here, the fossil fuel road use to get to Te Anau, the crowded roads that have to be widened, the freedom camper poo in the great outdoors car park, the airline fossil fuel used to get the South American cafe waitress over here, the additional humans on the previously pure deserted beach.
The upside is we have some overseas funds to pay for all the cheap stuff we are convinced to demand at The Warehouse.
MAPA. Make Aotearoa Pure Again.
Don’t forget the cruise ships.
This can only be the idiot idea of someone who’s spent a lot of his life living abroad and has no idea of the embarrassment it caused last time.
MAPA Make Aotearoa Puke Again.
Leave The Warehouse alone they are doing their best in a sick business environment and are/were owned by Kiwis and Sir Stephen Tindall who deserves a gong unlike the neoliberal gang. But they are getting edged out by Australian owned Kmart which has more buying and other power. The piranhas are gathering to menace anything we try to do for ourselves, as they tell us they can do it better and cheaper. Huh I’ve got some interesting evidence about that.
But we are dazzled by flash things from overseas, and being able to stride where other ordinary people have already and we think that’s the most important thing in life. Haven’t grown up since the 20th century and are fading away to the 19th. Do we need a Dr Who, a Tardis or a Red Dwarf rubbish space vehicle as our next project? We won’t be able to live on earth soon so get an option on your choice.
https://www.rnz.co.nz/news/political/563885/tourism-nz-launches-new-100-percent-pure-new-zealand-global-campaign
Tourism New Zealand chief executive René de Monchy said this was a rejuvenation for the 100% Pure New Zealand brand that has been running for over 25 years.
“This is our call for people around the world to be totally connected, present, inspired and fulfilled in one of the world’s most breathtaking destinations,” he said.
OMG.
https://www.tia.org.nz/about/tia-board-of-directors/rene-de-monchy
TIA
https://www.tia.org.nz › about › tia-board-of-directors › rene-de-monchy
René de Monchy – TIA
René was appointed Chief Executive of Tourism New Zealand in April 2021. Before this, René was Tourism New Zealand’s Director Commercial. In this role René led a team across 15 offices in 14 countries responsible …
So we are Rene’s TIA team, not the We NZ team doing our own thing for us.
NZHerald gave de Monchy two spreads in 2021 when he started a new position in TIANZ. For a campaign that lies about us being 100% Pure they will fit a splurge to match though we may also need a few laws to suit.
The tourist boss has Dutch, French, USA connections and is one of the incomers as they say in other places of civil invasion.
This reminds I was given a minor vehicle ticket by a South African cop recently, we employ overseas people to keep up with the fining imposition regime which plus GST is probably a main income producer for the gummint (the one will the hole in the middle). This is not NZ but some polyglot soup mix. However I really like many of them but just as I like chocolates, with some restraint on numbers.
More people plus more tourists mean less of our country’s places and attractions available to us to be managed and enjoyed.
* https://www.rnz.co.nz/news/business/564256/australian-firm-makes-bid-to-buy-tourism-holdings-values-company-at-over-500m
* https://www.rnz.co.nz/news/business/542899/tourism-holdings-half-year-net-profit-down-36-percent Feb/25
Tourism Holdings first half result reflects what has been the most difficult period for the recreational vehicle industry in decades, with net profit down 36 percent, the company said….
So the road-driving tourist in a van means more money spent on roads for others holidaying and sleeping in vans and not using our railways to get around, , and less people in our accommodation venues! A cunning plan to steal our economy and opportunities from us – the twisted so and sos.
Pure New Zealand? Depends where you look. But yes hypocritical if you take some of the stats on fresh water in account? Former native forest and scrub converted to monoculture that no tourist would be interested in. Slash in the rivers and on the beaches. But some places are arguably pristine. That’s the selling point. It’s the brand.
But verging on myth. Bit like Maui hauling up Aotearoa, presumably 80 odd million years ago when these lands separated from Gondwana. People start believing the myth.