Pure Magic: Jacinda Ardern Launches Labour’s Election Campaign
The enormous significance of political magic is made clear principally by its absence. None of Jacinda’s four male predecessors had it. Contact lenses and a new haircut couldn’t make it appear. Speechwriters working in shifts couldn’t summon it. Focus groups couldn’t even tell the party where to look for it. But no Labour member; no Labour voter; had the slightest difficulty understanding that the Magic was passing them by.
