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  1. George must be spinning in his grave . . . . . .

    [from Wikipedia]: In 1893, George Cadbury bought 120 acres (0.5 km²) of land close to the works and planned, at his own expense, a model village which would ‘alleviate the evils of modern, more cramped living conditions’. By 1900, the estate included 313 cottages and houses set on 330 acres (1.3 km2) of land, and many more similar properties were built in the years leading up to the First World War, with smaller developments taking place later on in the 20th century. These almost ‘Arts and Crafts’ houses were traditional in design but with large gardens and modern interiors, and were designed by the resident architect William Alexander Harvey. . . . . .

    The Cadburys were particularly concerned with the health and fitness of their workforce, incorporating park and recreation areas into the Bournville village plans and encouraging swimming, walking and indeed all forms of outdoor sports. In the early 1920s, extensive open lands were purchased at Rowheath and laid to football and hockey pitches together with a grassed running track. Rowheath Pavilion was designed and built in accordance with the instructions of George Cadbury and opened in July 1924. At that time, it served as the clubhouse and changing rooms for the acres of sports playing fields, several bowling greens, a fishing lake and an outdoor swimming lido, a natural mineral spring forming the source for the lido’s healthy waters.

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