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    1. Unless you make the mistake of doing the thing that produces the best margin now, but is so simple that it is easy for others to replicate and start cutting your margin to the bone as they outcompete you. No doubt Fonterra has an agreement to supply the new French owners of their retail brands. But those agreements will expire. It might be a case of cash now, tears later.

      1. My thoughts also, we will probably get cheaper butter, cheese etc subsidized by other countries tax payers and our local production of those products will be reduced. Not a worry to me as I don’t eat dairy products although it will be pain for the workers involved in that production.

    2. If that is your only brainfart it sounds as if your understanding of everything is only marginal.

        1. Bob, there are two sub-types of commercial naivety – those who know nothing but don’t realise it, and those who know a little but generalise the little they do know beyond the point of usefulness. In my experience, the former are keen to learn while the latter are smug, over-confident fools. The readers won’t need as many as two guesses to decide which of these you are.

          1. Bob troll needs relevance in his life, he gets it here because Whale Oil was shut down.

        2. Your naivety is on full display Bob troll and no one will argue the idiocy of your comment. One day you will realize that spreading your lies is not a debate. You are clearly wrong again that this is not open for debate.

    3. Value added by definition is supposed to increase the profit or margin, that it isn’t is a sign that Fonterra has inept management. Tatua Dairy does extremely well by specializing in value added dairy so the problem is Fonterra, probably run by National party and ACT members so they will need to destroy it before they acknowledge that something is wrong, they will probably still blame Jacinda though.

      1. The great problem for Fonterra seems to be that the ‘smartest people in the room’ aren’t even in the room. They’re too busy explaining the simple answers on Bradbury’s blog.

  1. “So what does Fonterra do?”
    The next thing they do is what all managerialists and CEOs do: They spend a fortune on ‘rebranding and reimaging’ – Preferably passing the cost on to the least able to pay.

  2. If Fonterra is forgetting value-added and going back to basic milk powder production for B2B sale, what is its growth model going to be?
    There seems to be only one possibility – more dairy conversions, more cows, more water pollution, more GHG emissions and more technology fetishism as we are continually reassured that tech solutions to GHG emissions by cows are on the way soon (i.e. just round the corner, great progress is being made, encouraging signs, innovative Kiwis are on the cusp of a breakthrough, bright future, etc.)

  3. Once a proud New Zealand company with principled national interests, Fonterra is now reduced to pawning off the remnants of the company to the colonials abroad, while the farmers, ragged and haggard, are onsold to a new plantation owner. Was the inflated butter price a pump and dump, kind sir?

    1. Agreed Ethan. Fonterra is a cooperative in name only, reliant on the language of profit rather than surplus.

  4. “I have been arguing for some time that the NZ Dairy industry is a sunset industry the millisecond a synthetic calcium casing is found.”

    Pipe dream. No one is going to voluntarily eat GMO chemical-laced Big-Pharma manufactured Franken-foods. Not here or not anywhere else. Unless of course they create a man-made food-shortage (wouldn’t surprise me tbh).

    1. Your description is completely wrong. Precision fermentation makes the same stuff that comes out of a cow (are you aware what the microbiome inside mammals is), although it will probably be purer as there shouldn’t be any somatic cell presence. While some will be reluctant to try it, if it has a cost advantage it will sell. We are talking about replacing milk powder which is a bulk filler ingredient so most people will remain happily ignorant.

      1. Brilliant Steve. I find it ironic Nirtrium’s own “Pipe Dream” is so full of holes I suggest he go back and take another look at the science behind ” pipes” because you certainly put his Theory to bed.

  5. There is no way they can shrink them selves to greatness .Sure farmers will get a sugar hit next year of $2 a share then what .Fletcher building is heading in the same direction down sizing to save their backside .So now we are just a wholesale seller of milk powder,logs,and just about everything else including fruit .Watch the balance of payments get worse in the next 5 years as we no longer sell butter for 7k a ton but import more cheap shit to feed the retail therapists .

  6. We certainly have more than our share of dickheads most of whom comment ignorantly here.
    Don’t despair some of us are here to save you from yourselves.

  7. This is either a smart move like Telecom ripping Canadian Pensioners when they sold the The Yellow Pages for $3.4billion (in todays money). Apparently Canadian pension funds didnt know Google existed.

    Or incredibly dumb with French Milk Inc having beguiled the kiwi farmers. When a sophisticated consumer is choosing track and trace food. Are they going to pay heaps for a natural dairy product with the quality surety of a 100year old brand, advertised by old codgers philosophising about time and the product traced to a cow in a nearby meadow. Or are they going to be happy to trace the food origin to a lab in Ohio? People pay up for french trademarked Champagne and Lui Vuiton and Coco Channel and soon Ancre Butter.

    Or is Fonterra going to double down on ingredients – scrap the cows and farmers and water pollution and just make proteins at a lab in Morrinsville?

  8. “Why can’t we eat the harvest of our own nation?”

    Because it hasn’t been ours for many, many decades.

  9. Fonterra are about profits they don’t care if we can’t afford their products maybe they got sick of NZers moaning about the price of butter so they thought let’s sell then we don’t have to listen to all the whinging. The French company are also about profits so soon we won’t have to worry about the price cause there won’t be any products for us to buy.

    1. Perhaps the French took notice of the intelligence their agents picked up when they were here helping Greenpeace? and setting up the Rainbow Warrior attack. And they saw opportunities to profit from our eager beaver desire to sell out our assets was noticed hence Fonterra.

      I don’t know why we went to so much trouble for 150-170 years since colonising as Brits. Only to sell it off with the money received doing what? We will run out of pieces of land to sell and houses to buy. And all so that many of us would need poverty foodbanks and could end up living in hovels, those who missed out on being the right stuff.

      French people are owners of one of our major jams, preserve companies’; they bought into Barkers in Geraldine. Later a Tasman/Nelson firm making preserves under the Anathoth label sold out to the Geraldine Barkers firm but the business outcome was different from expected, and the local people, Popes thought they had retained some working relationship I think, but no.

      Background to business in Nelson of jam makers Anathoth
      Shop Ethical! https://ethical.org.au › companies › 192
      Anathoth – Shop Ethical!
      Established in NZ in 1969. Bought Anathoth jams and pickles in 2007. Family-owned French company Andros acquired a majority stake in 2015.

      Something went badly wrong with the Pope partnership sale of their jam making business. This information from an article on their business closure. They had a good product and I don’t know what happened.

      https://www.stuff.co.nz/nelson-mail/news/6631679/Anathoth-founders-property-in-forced-sale
      Mar.24/12 …It will complete the selldown of the Popes’ various properties in Nelson and Central Otago, which failed to save them from bankruptcy after they were left millions of dollars in debt following the acrimonious sale of their Anathoth brand to South Canterbury fruit processor Barkers in 2005…

      Meanwhile, the Kelling Rd property comes with its own packhouse, blast freezer, worker accommodation and kitchen facilities as well as 8ha of raspberries, which this year yielded more than 49,000kg of fruit. It also has a three-bedroom house and two-bedroom cottage….
      Barkers later closed the Upper Moutere factory with the loss of 20 jobs and moved processing to its Geraldine headquarters.

      Mr Pope said he and his wife now lived on the pension in North Queensland and as undischarged bankrupts had little to do with Pope Jams apart from offering advice and training to staff….
      Perhaps trying to limit legal costs and not getting thorough explanation of the provisions, thinking that something discussed and apparently agreed was set down, but was worded differently in the legal documents or there was some equivocal clause that resulted in loss. But the foreign firms buying up NZ resources and enterprise have often badly affected regional businesses that once flourished. An example is the pine plantations put in to gain carbon credits where we would have grazed beef cattle or sheep and the rural communities have been denied the business round that provided their living.

      Barkers expanded in Geraldine and disappeared from Tasman, Nelson also 20 jobs. Popes kept on in a small way, their preserves still good but couldn’t recover. Is this progress? Barkers start and sell out business to French, the French buy out another small business and relocate it. The business would have done just as well under NZ ownership. The business expands, and now there is a problem with water quality of the larger entity.

      http://www.rnz.co.nz › national › programmes › countrylife › audio › 2018909048 › barker-s-of-geraldine-thriving-after-linking-up-with-french-jam-maker
      Sep 29, 2023 Founded by Anthony Barker and his wife Gillian, Barker’s began as a humble venture, aimed at supplementing their farm income. Little did they know that their foray into the world of culinary delights would evolve into a thriving, internationally recognised brand…
      ****
      PressReader.com https://www.pressreader.com › new-zealand › the-press › 20241102 › 282046217602565
      The rise and rise of Barker’s of Geraldine – PressReader
      Nov 2, 2024 Making 14,000 tonnes of product each year across chutneys, jams, toppings, drink syrups, sauces and marinades, Barker’s sends about 50% of its goods to the supermarke­ts and the same to
      *****
      Newsroom https://newsroom.co.nz › 2025 › 07 › 08 › council-investigates-alleged-barkers-wastewater-breach
      Council investigates alleged Barker’s wastewater breach
      Jul 8, 2025 The South Canterbury fruit and vegetable processor, famous for its jams, chutneys, spreads and preserves, was started on the Barker family’s sheep farm just outside Geraldine, and is owned by French …

  10. We can all see it and smell it. Fucked up waterways from Diary. How about Fonterra selling butter at cost to make up for something that won’t be fixed by anyone connected to them.

  11. So where are the new owners going to make these products .Have they bought the manufacturing plants as well as the brands ?If that is the case then it is a major sell down of fonterra assets as well as the brands .Not only will we be sending profit off to france we will have lost the ability to manufacture anything other than milk powder for bulk sale .Remember when Frucor was the owner of the V energy drink brand which was also sold to a French company who now make billions a year from it while we got a few million so we could get a batch at the beach and a sports car for doing all the development work .

  12. So how come the French can turn a buck from New Zealand consumer dairy products when New Zealanders can’t?

    What is it? Some sort of national personality defect? What?

    1. Distribution. See my comment below. AFFCO tried that with their meat ready for supermarket shelves. Turnover of a billion dollars but a net profit of 100K. It just costs a lot of money to install distribution channels, not helped by high shipping costs from the rump of the world to overseas markets..They closed all their overseas sales offices, fired the staff, closed (gave up the lease) the refrigerated warehouses and moved HQ to Ngaruawahia. Share price was 28 cents. Company was going broke. Share price recovered.

      1. Thanks. Interesting. So would volume be at the root of it – as in the capacity and capability to have all the steps of the chain stocked at all times?

        1. Yes volume (as in finished goods) is the problem for it eats cash in the fact that the volume generates no income till sold. The volume is not in one product line of finished goods, it is in every variation (think meat cuts) and every size. Huge financial outlay in finished goods inventory

          It is the reason New Zealand exports logs. For if we were to value add with sawn timber products (furniture, plywood, etc) one has to second guess the market in design and volume.

          In an ideal scenario New Zealand export companies would export raw products (milk powder, meat carcasses. timber logs, etc.,etc.) to their own processing plants close to the customers. But again, requires buckets of cash and more importantly time.

          Nestle did not become a world wide brand overnight. The built factories and distribution channels over a long period of time as finances permitted. Nestle started in 1866 and began to became a world wide industrial entity in 1905. They have been at it for 120 years. Slow but steady managed growth .

          If New Zealand companies started now, 2150 should be a good year. Fisher and Paykel did by setting up a factory in Queensland. But again they started in 1934 so have some history building up to expansion. .

  13. Problem with not just these brands but every New Zealand brand in the FMCG market place. It is distribution. Silver farms manages that somewhat but it costs a lot of capital to stay there. Fonterra will never compete with Nestle for that requires 10’s of billion dollar investment into warehousing, stock and distribution channels. We (as in New Zealand FMCG manufacturers) cannot even compete in Australia. The distribution channels are simply not there to stockpile goods ready for distribution on an FOT (full and on time) basis. Supermarkets want a pallet of butter today, not tomorrow, not on back order, not in shipping. They want it now to keep their stock levels at best to 7 days turnover.

    1. Gerrit you make the practical reasoned experienced points that we should know when we are considering our national trading measures. I didn’t learn the parameters on trade for NZAO till I was in my 40’s and doing a simple economics course at polytech. Our economics tutor said that no country relying on basic agriculture could develop into a first world economy. Shock for me.

      We were always on edge of problems so 1975 when UK went to the EU showed us up. But we have never dealt with the business game sensibly, always with a gold rush propensity, venison etc, kiwifruit etc. and we sell off advantage as soon as succeeded. We needed to buy our own stuff nationally and keep it, but we went out like children and spent the benefits once we achieved. I think Fonterra originally was along that idea, but economic ideas changed like fashions, but our basic truths should have remained stable; should have stood strong and unchanging in people’s minds against our own Trumps, children of the market and stock exchange,

      We laughed at Pacific Islands cargo-cult mentality after WW2, and then didn’t think about our own approach. So grandiose we became that we rose from working man support and better conditions for ordinary people reflecting enlightenment thought, to walking with the titans of the world. Who have now picked up all our plums and are treading those fallen to pulp. Damn we are squashed from going for insane money goals, and good times, just Harvey Weinsteins in another milieu.

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