$400K for neoliberal work saftey propaganda? 

WorkSafe’s danger-detecting meerkats in latest health and safety campaign cost $400,000 to develop

Digital meerkats featured in WorkSafe’s latest campaign came with a hefty price tag, according to reports – the computer-generated creatures costing the taxpayer $400,000.

Neoliberalism in NZ can’t exist without the never ending perverse cultural propaganda to promote its mythologies.

This ad felt like it’s been brainfarted out by a Wellington Ad agency who sold the Meerkats as some amazing Weta Digital special effects spectacular to justify their outrageous fee.

The reason this Worksafe advert is neoliberal Wellington propaganda bullshit is because the entire way this advert is framed is around the workers responsibility to ensure their work space is safe.

That’s right, this is an advert that justifies the bullshit light weight safety regulations we have in this country and puts the responsibility for ensuring that workplace safety on the workers, not the fucking bosses.

Ever since the Unions were smashed, Governments have watered any real work safety obligations down to an almost voluntary system that only gets punished when there is catastrophe, and even then the bosses tend to walk free.

In this advert, it’s the workers who have to make their work space safe, the fucking bosses aren’t involved at all, and as for the meerkats, I don’t know what the fuck they are doing in this advert. Like I said, it reeks of Weta Digital.

Let’s have a Worksafe advert where the Meerkats get blown up in a mine and the Boss gets away with it and tell everyone it was the Meerkats responsibility for the explosion in the first place shall we?

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