MEDIAWATCH: Why is the National Party paying for sponsored content on Stuff and why are Stuff allowing it?

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WTF is this madness?

Rebuilding the economy by “Fixing the basics and Building the future”

Advertisement by the NZ National Party. Funded by Parliamentary Service

It’s another propaganda piece paid for by National appearing in Stuff as ‘sponsored content’.

I get why National are doing this, they love unquestioning propaganda, but why would Stuff damage their credibility as a Fourth Estate Guard dog for some few measly bucks?

- Sponsor Promotion -

The Advertising Standards Wonks concede that if an advertorial looks like an actual news article, then there is a breach of standards, which this most surely does, but beyond the slap on the wrist, why would Stuff risk their reputation for a few thousand bucks in adverting from the Government?

The fact Stuff have done it so audaciously suggests real economic pain inside Stuff, nothing screams industry on its last legs than taking a few thousand from the Government to promote propaganda.

Before this I would have said Stuff were solid for at least a year, after this however I’d say there’s a good chance the Company is in such dire financial straights that there is some type of sale looming.

If Stuff are prepared to trash their own reputation for a few measly thousand, that shows they are desperate as fuck.

Stuff is going under.

 

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6 COMMENTS

  1. Martyn – Simple! Stuff is stuffed…your wonderful blog, and others are destroying Stuff and other mainstream media outlets…Good job by the way.

  2. Just another right wing owned media company going down the tubes .NZ is shutting down fast than trump can take over the world .I see a nation wide gaming chain is shutting 30 plus shops because they see no future in the NZ after 20 years because the economy is buggered .The Aussie owned company that owns trademe will take over stuff for a dollar and shut it down within a year .

  3. It’s clearly labeled as sponsored or whatever other words they use to describe paid content so I never click on them. You can’t run a business without cash flow and if people can’t discern between propaganda and truth on a website they have bigger problems than worrying about the National Party supporting one of their media mates.

  4. “National has stopped wasteful government spending helping bring down inflation and interest rates.”
    You ask@ MB…
    ” I get why National are doing this, they love unquestioning propaganda, but why would Stuff damage their credibility as a Fourth Estate Guard dog for some few measly bucks? ”
    They wouldn’t. And Stuff is owned by those same few riche scum who own us all, including the bald faker, and by ‘own’ I mean threatened and intimidated.
    AO/NZ’s been deliberately financially crippled by head-hunter foreigners with more money in their sock drawer than we have in treasury and that’s where you’ll find Mr Penis Head the PM. Wading about with his little diddle in one hand and his wallet in the other.
    I’ll get shit for this by shitheads but you know what? Fuck them.
    Read this. I mean Ooo eeee…
    Youtube
    NZ house Prices are EXTREMELY overinflated. It is time to let the PONZI collapse once and for all!
    https://youtu.be/QbXtFpfyY70?si=EofDjac_ZEsaKCog
    AO/NZ = a population of 5,300,000 people and of that number 50,000 farmers earn 100% of our economy while the remaining 5,250,000 people spend it. Add to that the fact that the world, our world, the planet we’re arrogantly fucking daily is sick. It has the flu and we’re the virus. Knob Head and his side kicks are desperate to oil their own exits from our most beautiful Titanic while sharks circle about in deep and dark waters.
    Solution. Chop off the now foreign owned banksters and build a drone defence system. ( God, that reads mad. )

  5. It is Election Year and it’s the need to pedal out the usual and expected by the NZ National Party Bullshit and Lies because That Is About all They are Good At Doing.

    Lets face it when it comes to the Mainstream NZ Media and that is they are So Deep Into the NZ National Party Pocket to No Longer See Daylight. If a National MP like Regularly Missing in Action Luxon told the Media that All is Well on the Western Front and there is No Cyclone heading Our Way I am sure the media will meekly accept his words.

    I think we have just as much ‘trust’ of this government abysmal and self serving as it has proven itself to be as we would ever have of Donald Trump. Just like we have the same amount of Lack of Trust in Anything this Media-ocre(will that eventually become a word to describe the media) that has now failed to deliver an honest media who are in favour of Dictators and never the people???

    After all and quoting Jessica Mulch-Macaw(as I called the Parrot of National that quickly became a part of John Key’s ANZ bank)she was ‘Passionate about Luxon…..”.

  6. ” It’s another propaganda piece paid for by National appearing in Stuff as ‘sponsored content’. ”

    C’mon Bomber its not that shocking. NZ MSM is in the pocket of the National party and vested interests to ensure the free market neo liberal economy keeps delivering for all those deserving corporates , the rich and those Kiwis who see themselves as affluent.

    How about putting it to Penk the next time he is on the Bradbury Group. These people are getting away with corrupt bullshit and you should get stuck in to them.

    Stuff is dying and like RNZ is incapable of actually providing real insightful , investigative journalism that confronts the all powerful status quo.

    Once again TDB is here to continue to confront the issues that all the other MSM have abdicated their responsibilities by allowing themselves to be cowards to the neo liberal regime.

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