Most Kiwis are quite enterprising. There has always been an interest in diversifying business interests and opportunities to make the most of traditionally hard-wired people. One such area is the ever-growing online casino business in New Zealand. The online slots, or pokies (as Kiwis affectionately call them), are a hot favorite with locals.
Traditionally, brick-and-mortar casinos have ruled the roost. However, the onset of online casinos offer unlimited slots to play, are convenient, and have a variety of games that have gained in popularity.
This momentum and shift have many people questioning Kiwi locals’ missed opportunities. After all, who would not want to be part of a new business that is booming, making money, and having great scope?
In this article, we will explore the potential benefits and current New Zealand online casino landscape and analyze the road ahead for local businesses.
Why Online Slots?
Online slots are incredibly fun and easily accessible for players throughout the day. Developers have upped their game with customized themes, vibrant, multicolour graphics, and the insane potential to win big money. Another thing that most users enjoy is the convenience of accessing slots without dressing up, travelling, and more. You can literally play from your bed or while you’re at a boring sermon. All people like us need is a secure wifi connection and a laptop or mobile phone.
This ease is also a huge plus point for New Zealanders. Getting to a physical casino is a task for the geographically diverse Kiwi people. Instead, connecting to online casinos from their homes, asking friends to join in on the same games, and spending quality time with food and drinks is a much better alternative.
Additionally, online slots offer a huge variety compared to traditional slot machines. These online casinos provide movie-themed adventures, classic fruit machines, incredible jackpots, payouts, and more.
The New Zealand Business Scope for Online Casinos
The legalities of online casinos in New Zealand aren’t as clear as those for traditional casinos. The Gambling Act 2003 is the regulatory act for all gambling activities in New Zealand but doesn’t have any provisions for online casinos. This absent clause makes the online casino a bit of a grey area. However, this has led to increased international casino operators coming to New Zealand and targeting Kiwi players.
There are currently no licensed online casino operators in New Zealand. This means many local businesses are losing the opportunity to make money in an untapped market with little to no regulation or provisions. Local Kiwi businesspersons can become frontrunners in a lucrative market with online slots that cater to Kiti tastes, New Zealand themes, and innovative features that resonate with the young and old crowd.
Such businesses even have the opportunity to market themselves as leaders in the online slots space. New Zealand online platforms, local sellers markets, grocers, and more with an online presence are ideal online marketplaces to advertise and set yourself up as a brand.
What are the Potential Benefits of Online Slots for New Zealand Businesses?
Revenue generation for Kiwi businesses is literally just the start of the journey. Online slots can create a ripple effect of positive outcomes for local businesses. Let us look at some areas.
Payment Processing: Local NZ payment gateways and financial institutions will need to play a crucial role in the safety and security of online transactions. After all, reliable, secure, and transparent payment processing is necessary for all online casinos.
Software Development: Online casinos require sound engineers, developers, skilled designers, and programmers. A new online casino business place would help open up newer job opportunities and generate income for these professionals, thereby helping boost the local economy and decreasing the unemployment rate.
Customer Support: Most online casinos outsource customer support to locals who are well-versed in payment gateways, local language, and other support. Local customer support staff could make the online casino more user-friendly by offering live or email support.
In an untapped online casino industry like NZ, there are concerns about practising responsible gambling, fair play, gambling addiction prevention, and more. Some ways to tackle these issues are for online slots at casinos to tie up with responsible gaming organizations that provide aid and assistance to players. Another way is to ensure a foolproof system to authenticate players’ ages and accounts. This is necessary to prevent the onset of underage gambling.