After woke washing The Dominion Post, Stuff’s next move is to create woke paywalls for their woke social engineering journalism.
I’m guessing the gravity of Stuff’s debt structure is driving the paywall idea and it makes sense, it’s a smart play for Stuff, the woke are middle class and they want their own cult dogma repeated back to them until someone on Twitter declares that irrefutable woke fact is no longer part of the conclave dialectic, and then that belief is cast aside and never believed in the first place, so they will easily shell out $5 a week for that mantra to be endlessly repeated back into their faces.
Stuff can certainly make money paywalling their woke nonsense because the middle classes love woke nonsense, the incredible bonus to the rest of us is that we don’t have to bother responding to gated opinions because they lose influence.
Woke paywalls mean the rest of us can ignore them and allow the idea to die behind a paywall the way opinion does behind the NZ Herald paywall.
I say let’s get all of those wokies at Stuff behind a paywall!
Shouldn’t you have to pay to read Alison Mau’s 10 millionth column on how shit men are?
The danger is that the kind of journalism that Stuff manufactures is for a woke audience who is paying for it and who want their dogma repeated back to them so it becomes a self affirming echo chamber.
That isn’t journalism, that’s just telling people what they want to hear, we ask people to donate to TDB not because you like what we say (trust us, if you love us this week, you’ll be hating us next week), but because you see the need to have an independent media that call it the way it sees it without pandering to readers already established belief systems.
I applaud Stuff going behind a paywall and beg then to put all their columnists behind it so Stuff can become as irrelevant as the NZ Herald’s Paywall opinion section.
This strategy makes Today FM look successful.
Build that (pay)Wall! Build that (pay) Wall!
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100% Martyn!
Journalists have to face up to the fact that there is generally a better informed opinion available for free somewhere else, and they’re no longer the righteous gatekeepers of The Truth.
It’s not stuffs fault. Fairfax had it and bought TradeMe to ensure that the advertising revenue it was losing to the internet was in their hands still so they could carry on. But Spin told them to liquidate anything saleable and pocket the proceeds and force the entity to continue on lean and mean resources – just try harder you fat and slothful satisfied underlings. So the managers fresh from the business intellectual-boot-camps who have had their curlicues twisted into The Right Shape and their speech centres in the brain elaborated so that they are ready to later accept the AI chip. One must admit that marvellous things have resulted from a $1 asking price.
Locked behind the NZH paywall today. A story on how scammers fat shamed a benefit scammer to scam people. https://www.nzherald.co.nz/nz/paula-bennett-the-fake-weight-loss-scam-using-my-name-they-even-said-my-husband-left-me/3S5AOYXNKJGALBAP6UPZJDCMRI/
Definitely Premium Content! No wonder the price is down to 50c a week.
Should the headline be:
Stuff are to stuff themselves!
Great point Ada – who would have the journalist to ask?
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