Fonterra drops ‘carbon zero milk’ claim from product
New Zealand’s first “carbon zero milk” has been dropped by Fonterra as the dairy giant admits it did not meet emissions reduction targets last year.
The Simply Milk range was launched in 2020, and as part of the carbon neutral certification, Fonterra was to reduce emissions by 2.2% per bottle by 2024 from farming, manufacturing, distribution, retail and disposal.
However, this target was not met and Fonterra has now rebranded the products to focus on donating 10c a bottle to social supermarkets instead.
Last week, 1News was unable to find copies of public announcements made in previous years about the carbon-zero product expansion on Fonterra’s website.
Consumer NZ investigations leader Rebecca Styles said Kiwis had seen marketing “getting ahead of action”.
“It was very surprising to see it [Simply Milk] change. It’s a big pivot really. It feels like an abandonment of green claims on products.”
Many customers opted to pay more over the years for these products to be environmentally conscious, she said, instead of opting for cheaper brands.
“The promise hasn’t been fulfilled really; you’ve been misled.
Fonterra lied and have merely paid lip service to the environment.
These lies will become sources of real cultural friction as the climate catastrophe speeds up.
There is a terrible reckoning coming for Dairy, and the reality is that in the new environment, Dairy farming is a sunset industry.
The political power the industry has though means they still have total control over our political establishment, so not only do they make us enslaved to our Chinese Overlords, they continue to damage the environment.
This is the second time this week that Fonterra has been caught out green washing, look at the damning assessment of their palm kernel use…
Fonterra among firms linked to illegal palm plantations, claims Greenpeace
Fonterra says it will look into a claim that some of the palm kernel extract it sells to farmers comes from illegal plantations in Indonesia.
Greenpeace said the Indonesian government had listed Fonterra’s palm kernel (PKE) supplier, Wilmar International, among businesses operating plantations without a permit.
All of the major importers of PKE had been found to be illegally operating palm plantations in Indonesia, it said.
… Fonterra lies and lies and lies with their greenwash WHILE enslaving us to China economically WHILE stealing our water WHILE polluting our water WHILE creating more climate change emissions.
Why are we held hostage by the Dairy Industry?
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Why are we held hostage, maybe because people use their taste buds instead of their brains to make decisions? I suppose that humans think that they are smarter than other mammals who stop drinking milk after weaning so they would rather believe the lies from those selling them dairy products.
You’ve raised an Interesting and complex point there, Bonnie. I wish I’d listened more to an elderly relative also opposed to post-weaning milk drinking.Clearly milk is preferable to the gin drinking of the 19thC poor in their hovels, and it helped nurture school kids before Thatcher banned this in Britain and National raced to follow suit in New Zealand, but conditioning may be a bigger influencer than taste buds, and we’re being conditioned to much more societally disturbing things than that now.
Witness the Minister of Police and the PM elevating Ramadan in New Zealand, and King Charles hosting a huge end -of-Ramadan feast in his castle at Windsor, while ignoring Ash Wednesday and Shrove Thursday in a country, which unlike us, is constitutionally a Christian country. I doubt Iran or Saudi Arabia would reciprocate in kind.
Culture, and inertia may also play a big part in post-weaning mlk drinking, and if you’ve ever watched kava being made in a government department Fiji day celebration you might just want to stick to gin or milk, water now being dodgy in so many places.
Why did they invest in wind farms in India as part of the offset .Thats a bloody joke why not spend the money using some of their farms as solar farms to use in their factories instead of coal and gas right here in NZ where they are selling the milk .Farmers should be up in arms .
Carbon credit cap and trade is a FIRE rort. Carbon credits manufactured in outback places in China and India, we are assured are all above board because they are audited by Carbon Audit agencies, just like corrupt credit rating agencies.
The FIRE companies don’t get a cut or a full rort if there is just simple emissions regulation.
Mean while the rivers and lakes are unswimable and un drinkable .Even cows need clean nitrogen free water .Sadly I was at a farm one evening when the herd suffered nitrogen poisoning with the loss of 35 cows .Nitrogen in excess stops the blood from absorbing oxygen so the poor cows just laydown and die because they cant breath in oxygen as their heart and muscles collapse .
Here you go, Fonterra alternative. Farm to consumer direct in glass bottles.
https://www.happycowmilk.co/
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