Coca-Cola to change Sprite’s iconic green packaging
Soft drink industry giant Coca-Cola is changing their iconic 60-year-old green Sprite bottles to clear plastic.
The company’s regional manager told 1News they are ditching the green bottles in an attempt to improve sustainability.
Coca-Cola’s Julie O’Toole says clear bottles are easier to recycle into new bottles.
“While green PET [polyethylene terephthalate] plastic is recyclable, it’s usually converted into single-use items like clothing and carpet that cannot be recycled again.
“The shift from green to clear plastic Sprite bottles will help increase these bottles’ likelihood of being remade into new bottles.”
O’Toole said the change in New Zealand will affect all pack sizes of Sprite Classic bottles in PET plastic packaging.
“Sprite No Sugar (which is already in a clear plastic bottle) will now sport a new-look black logo and name, Sprite Zero Sugar, to align it with Coca-Cola’s Zero Sugar range.”
The change is expected to be complete in Aotearoa by June this year as retailers sell existing stock.
I was reading this in shock yesterday thinking, ‘how fucking easy is it for Coke to sell some bulshit greenwashing on the state broadcaster, because, that’s what this is, a story from the advertising department who have pushed a Coke press release into the news cycle.
The truth is that only a tiny fraction of all the plastic produced ever gets recycled, and then, even recycled plastic eventually breaks down into micro-plastics that end up in our air, our food, and in our blood.
This isn’t a solution, it’s a press campaign to con the sleepy hobbits of muddle NuZilind into believing coke are actually doing something meaningful.
Shame on TVNZ for getting so easily played by one of their largest advertisers.
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D.O.A.
The Only Thing Green
You must have heard by now
It’s time to go green
Get on the bandwagon
It helps to be seen
But it’s not a simple job
Saving the earth
So start with lip service
You know what it’s worth
Time to clean up
The profits are high
Make a quick buck
Let the bullshit fly
The only thing green is the color of their money
Politicians and businessmen
On the bandwagon
They don’t give a damn
They’re liars and they’re phonies
The only thing green is the color of your money
There’s lots of opportunity
With the environment
And if you lie enough
You might become president
They make it friendly
They make it clean
But the crap they leave
Will never disappear
It’s good for the earth
It’s good for the sky
Just count the cash
Sell those lies
The only thing green is the color of their money
Politicians and businessmen
On the bandwagon
They don’t give a damn
They’re liars and they’re phonies
The only thing green is the color of your money
The only thing green is the color of their money
Politicians and businessmen
On the bandwagon
They don’t give a damn
They’re liars and they’re phonies
The only thing green is the color of your money
The only thing green is the color of your money
The only thing green is the color of your money
Money
Money
Money
Money
Money
Money
Money
While Coca-Cola is just greenwashing there still seems to be an abundance of people willing to pay for their sugar hit despite the health benefits of only drinking water so I expect that they will continue to profit while our planet gets increasingly polluted.
If you think the bottles are bad wait and see what they put in the drinks
Remrmber universal praise they received for:
“Our ambition is to achieve net-zero carbon emissions by 2050”
BTW this planet does not need saving. Nor rescuing. Our pathetic species does. From itself.
I understand they’ve been considering this change for quite a while, I feel that it is welcome and about time.
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