What on earth is this?
New Zealand First leader Winston Peters has taken to Twitter with a fiery outburst against David Seymour after the Act Party leader laced a criticism of NZ First policy with a personal barb.
Peters said the younger man would not “last 10 seconds in the ring with me” after Seymour said the 75-year-old will soon “require a care worker to help him get dressed” as the pair clashed over Peters’ pledge to slash immigration.
So based on this…
…I have to assume the Brexit Bad Boys have officially started running Winston’s social media?
The story was everywhere, it brand enhanced Winston from elderly superannuitant recovering from surgery to prize street fighter smashing a younger man in a bare knuckle unsanctioned street brawl.
Think I’m being too cynical?
The Brexit Bad Boys who NZ First have employed (after Winston initially denied having hired them) played the same game of using social media to generate attention and cut through in the Brexit campaign by ‘weaponising’ Comic Sans and letting the social media reaction do the rest…
In what has been seen by some as a clever attempt to distract from the detail of their Brexit plans, the Tories have started to deliberately use less corporate-looking tweets to increase the shareability of their messages.
The Tories are understood to have employed New Zealand creative agency Topham Guerin to execute their new social media strategy since Johnson became PM.
The group, which helped Australia’s Liberal party to a shock election victory this year, is known for using memes and pop culture references to gain traction with audiences on platforms such as Twitter, Facebook and Instagram.
…isn’t it charming that they hired National’s current social media team?
If basic bargain bin trolling is all the Brexit Bad Boys are selling Winston, the campaign won’t be what I feared which was the ignition of white fury they tapped into for Brexit.
Without the Cambridge Analytica data to enable micro targeting via Facebook adverts in NZ, they will be more reliant on social media Trolling to justify their fee to Winston.
So far it looks to be paying off.
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