A former staffer for Gerry Brownlee and Stephen Joyce, Hurdle now runs the New Zealand arm of Crosby Textor (stars of the ‘Dirty Politics’ expose). He is also closely connected to Topham Guerin, the social media firm headed by former Young Nats President, Sean Topham, which includes Boris Johnson among its clients.
If you see a lot of low-quality Facebook posts attacking Labour or the Government – including ones with obvious, deliberate errors – don’t share them, even to poke fun at them. Because such posts are what National Party-aligned social media consultants Topham Guerin specialise in – and every share and comment helps them fine-tune their messaging.
Topham Guerin were on the outer under Simon Bridges, but it looks like Todd Muller has brought them back into the fold together with notorious “dark arts” political consultants Crosby Textor…
Manu Caddie is Kaihautu of Innovation & Regulation at Rua Bioscience