MediaWorks wins the ratings battle but loses the revenue war and why Paul Henry is their future

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Lots going on at MediaWorks with NZ Today, 7Days and MAFS either dumped or severely amputated.

MediaWorks won the ratings battle but lost the revenue war.

Their radio arm continues making dollars, but TV is incredibly expensive.

They have spent up big with large productions to gain ratings, but there simply isn’t the advertising market to support those costs.

The market has been broken because Facebook and Google have sucked all the advertising revenue out of NZ.

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Long term solutions are either making TV One advertising free (which would force advertisers to move to TV3) or a special media tax on transnationals which is ring fenced and put back into NZ broadcasters.

Short term solutions for Mediaworks are cutting expensive programs like The Project and replacing them with cheaper studio based operations using broadcasters like Paul Henry who have the ability to generate outrage while keeping a large audience.

MediaWorks will need to scout for broadcasting talent who can do their thing inside a studio rather than expensive writers and costly post production. The short term future will be more like talk back radio with pictures that can generate ratings and gain advertising profit from greatly reduced costs.

The impetuous is now on the Government to restructure the market.

30 COMMENTS

  1. just what we don’t need is another self opinionated dick head don’t give our taxes for this shitty channel

  2. Our taxes don’t go to TV3, our taxes (,as far as TV is concerned) are wasted on TVNZ and Maori Channel! Sell TVNZ whilst there is still a price tag before it’s practically worthless and defund Maori TV….40-60million on a TV channel that no one watches (although they will not reveal viewing figures, which tells the story of how embarrassingly low figures must be)

    • Yes and put those public funds ($38 million) into that promised (NZ7) type ‘investigative journalism’ free to air public commercial free channel that Labour at the time promised us in 2017 before the election remember?

      https://www.stuff.co.nz/national/politics/96745495/labour-promises-freetoair-rnz-tv-channel

      Quote; “Ardern ruled out selling off TVNZ, which is state-owned but run as a commercial entity.
      “This is about making sure that New Zealanders have access to more New Zealand stories,” Ardern said while launching the policy at Auckland Film Studios on Tuesday morning.
      RNZ has branched out into digital broadcasting in recent years, with the somewhat televised Checkpoint show, a suite of podcasts, and the distribution of their content onto other news websites such as Stuff.
      Labour previously set up public broadcasting channel TVNZ 7, which National shut down.”

  3. Mediaworks gets funding for our local programme content they also got a loan for around 6 million when joyce had shares in this company don’t you remember this issue being raised Im right, did you forget wasn’t it a bit of a conflict of interest.

    • It was an appalling conflict of interest but that $40 million of our money did buy National a very very loyal TV station that rarely if ever questioned them and more often than not cheer led. A top investment by its former owner using our money. Everyones a winner……..not!

      Garner, Henry, Gower, sidekicks like Richardson, all nasty little talkback type creeps that are/were deeply in love with the Nats and that way of thinking.

      TV3’s days were up years ago, reality shows that are just unwatchable like “The Block”, a tribute to self centred pricks like its host who see only personal profit as a way of life. The whole concept of this dated model is stuffed and it is not worth one cent of the taxpayer’s money anymore.

  4. Mediaworks gets funding for our local programme content they also got a loan for around 6 million when joyce had shares in this company don’t you remember this issue being raised Im right, did you forget wasn’t it a bit of a conflict of interest.

  5. Mediaworks gets funding for our local programme content they also got a loan for around 6 million when joyce had shares in this company don’t you remember this issue being raised Im right, did you forget wasn’t it a bit of a conflict of interest.

  6. They do get funding mediaworks do your checking cause your not right and they got a loan of millions when joyce had shares isn’t it called corporate welfare

  7. They do get funding mediaworks do your checking cause your not right and they got a loan of millions when joyce had shares isn’t it called corporate welfare

  8. They do get funding mediaworks do your checking cause your not right and they got a loan of millions when joyce had shares isn’t it called corporate welfare

  9. Mediaworks gets funding for our local programme content they also got a loan for around 6 million when joyce had shares in this company don’t you remember this issue being raised Im right, did you forget wasn’t it a bit of a conflict of interest.

  10. Yes they do im right and media works got a loan remember when steven joyce was a share holder people were not happy they said it was corporate welfare

    • Trying to flood the blog Michelle with the same 2 posts, saying the same thing over and over doesn’t make it true!….now what about Maori TV, what are the viewing figures? Is NZ getting value for 40-60million of taxpayers money each year???

  11. “In August, MediaWorks executives warned starkly that the New Zealand television industry was unsustainable in its current form.

    Chief executive Michael Anderson raised the prospect of a media sector solely occupied by propped-up state-owned outlets in future. ”

    And yet, people are making excellent and much more fun and informative stuff to watch on Youtube for the smell of an oily rag.

    Maybe it’s the people who run TV rather than TV itself. When TV3 does repeats of the Graham Norton Show in prime time on a Friday night, you know they aren’t really trying, have no imagination and are basically trying to make money without supplying a good product.

    • “have no imagination and are basically trying to make money without supplying a good product.”

      These comments by Mark Richardson show some of what’s wrong with the MediaWorks “project”. (They then tried, and failed, to turn what was said into a jokey thing.)

      Prospect of ending it? Hallelujah! p.t.l. and pass the ammo.

    • If you could take a look behind the scenes at the absurd amounts that upper management, corporates and consultants got paid (plus bonuses and perks) you’d understand why TV under the MediaWorks banner at least was unsustainable.
      It’s happened countless times before, not just in broadcasting but many other industries as well, is undoubtedly still happening and will happen in the future as well.
      Essentially the ones that benefit from the operation are the fat cats, those who actually do all the work just get screwed and eventually after milking the cow for all its worth, the cow falls over dead.
      I’ve worked at the periphery of some of these outfits and I can tell you that they are extremely wasteful with resources as well.

  12. The Project – does it really need 4 people on it every dam night.
    Do we really need 2 people reading the news, honestly it is ridiculous, other countries don’t all have two presenters.
    For me cutting 7 Days is really serious, it is a great comedy show, the best ever.

  13. NZ media is low quality shallow total rubbish today.

    We should hang our heads in shame and banish those who killed it such as Steven Joyce.

  14. im right you were wrong, tv 3 has received government funding for running our local programmes. And they did borrowed millions when steven joyce was a share holder. And this is corporate welfare. And now I see you have resorted to Maori bashing cause you can’t win the argument. When I think wasted tax monies I think johns flag and mc cullys arab sheep farm deal just a few to remind you. Also i am not trying to flood the blog im right my computer is playing up.

  15. Was interesting to see Jesse on The Project do that speech and self-referential report about Mediaworks, pleading that the time for viewers to save the station is now. His thesis was that Mediaworks could not compete with the ‘unlimited pot of taxpayer money’ which TVNZ has access to ($17 million of which it lost last year) and that the outcome will be ‘our’ loss of true comedy and objective political journalism. If by this he means the loss of programs ‘7 Days’ and ‘NZ Today’, then in my opinion all we are losing is choice on this platform (no comment on the shows themselves). The bigger question for me is: What happened to the holy grail of the right, the Free Market? Is the cheerleader for corporate juggernauts and the US, TV3, now saying that Neoliberalism is not working? That market access should be regulated? Well I never.

  16. All broadcast “appointment” TV is ultimately (if not already) dead. If you’re not live streaming allyour content right now you’re already a dead man walking. Also the “streaming wars” are already won by YouTube (just ask any under 20 year old what they mostly watch). The remainder is just a war of attrition.

  17. And the little spiel by Jesse Mulligan blaming the government made the claim that their Newshub holds the powerful to account, ‘makes them honest’ he said. He used the example of the right-wing slander and beat-up against Jacinda in claiming she and Grant Robertson knew something they were holding back about the notorious sex scandal. What a total crock. I’m surprised the slightly left-leaning Mulligan agreed to read this tripe. If this is all they have on the Labour-led coalition then we’ve got a fairly straight-up government. But worse, if this is the Mediaworks agenda, to be the mouthpiece for right-wing dirty politics, then I for one will be pleased to see their demise. I’m over the mainstream media in this country. Its bordering on treasonous to keep attacking a government trying desperately to fix up the country after the sheer incompetence and neglect of the previous Tory cabal. Here’s an idea, how about they get on board with the new government, get in tune with the progressive thinking portion of the public and support the program of change? If we had a media that did that then we may actually see a reformist government become emboldened and take the necessary steps to address some of the serious issues we face, instead of pussyfooting around worried about their re-election chances. Move on Mediaworks. I’m sick of your meaningless infotainment and your disgraceful pretence at political journalism, your Tova O’Briens and your Paddy Gowers, and I’m sick of your creative gatekeeping whilst you pretend you support local drama and comedy, and your endless repetition of stale formula like 7 Days. Its not funny anymore anyway, despite the mostly talented cast. Where are the other platforms for this talent pool? Its got degrading for them I’m sure. I won’t miss it.

    • “But worse, if this is the Mediaworks agenda, to be the mouthpiece for right-wing dirty politics, then I for one will be pleased to see their demise. ”

      MediaWorks owner, Oaktree Capital Management, is based in L.A, US.
      This from Wiki: “The firm specializes in off-the-beaten-path and contrarian investments, and favors companies with tangible assets. The firm’s motto is “if we avoid the losers, the winners will take care of themselves.”

      Says it all, really.

      “Here’s an idea, how about they get on board with the new government, get in tune with the progressive thinking portion of the public and support the program of change? ”

      Seems unlikely under present ownership.

    • “Its bordering on treasonous to keep attacking a government trying desperately to fix up the country after the sheer incompetence and neglect of the previous Tory cabal.”

      I agree.

      “Here’s an idea, how about they get on board with the new government, get in tune with the progressive thinking portion of the public and support the program of change?”

      That would make a great rallying cry to anyone in the media who does want to see progressive change.

      “If we had a media that did that then we may actually see a reformist government become emboldened and take the necessary steps to address some of the serious issues we face”

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