Show me the money


Big Oil has repeatedly lied about the impact of burning fossil fuels on our environment. In a repeat of tactics that delayed tobacco regulation for decades, the major oil companies have hidden evidence and paid for junk science by climate deniers. As a result of inaction, millions of people have suffered from air pollution, toxic waste and climate change, particularly those who are vulnerable and living in impoverished communities.

But around the world investors are finally waking up. Coal, oil and gas companies face a triple whammy from research showing up to 80% of their fossil fuel reserves will be unusable (ie. stranded assets), class action suits such as the recent case filed against Exxon, and over US$6 trillion that has been divested from fossil fuel companies. Investors can now choose to avoid putting their funds into the reckless pursuit and production of more fossil fuels.

The surprising thing is that more investors don’t divest. In New Zealand, only 2% of Kiwisaver funds exclude fossil fuels. That means the vast majority of New Zealanders have not chosen to avoid fossil fuels in their Kiwisaver accounts.

A recent survey of the New Zealand public, undertaken by Colmar Brunton for my new NGO, Mindful Money, together with the Responsible Investment Association of Australasia, shows that the public expects their Kiwisaver providers to behave responsibly. Most don’t, as was shown two years ago when there was public concern over Kiwisaver investments in tobacco and cluster bombs. As a result of the outcry, most Kiwisaver funds now avoid tobacco and ‘controversial weapons’ but not a range of other sectors that the public cares about. For example, less than 1% exclude gambling and pornography.

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The public survey showed that members of the public want to avoid their money going into human rights violations, animal cruelty, violations of workers’ rights, as well as fossil fuels. There are options available to Kiwisavers that avoid investments in these companies, but few people switch their Kiwisaver to a more responsible option. There are several reasons shown in the public survey.  

The first is that savers want a high financial return for on their hard-earned savings and they think that returns on responsible investment will be lower. However, that is a myth. There is growing research that shows that financial returns in these ‘responsible investments’ are as, on average, as high or higher than conventional investing.

The second reason is that investors don’t have the time to do the research needed to choose the right option and sort out the claims by different funds. With few robust standards on ‘responsible investment’, greenwashing is rife.

And the third reason is there is no simple, independent advice available to make the choices easier and more credible. My new NGO, Mindful Money has been set up to offer a simple way to switch your Kiwisaver account into a credible fund that aligns with your values.

For too long the public has allowed their savings to be invested into companies that they don’t agree with. There are numerous examples of activists suddenly realising their savings have been invested in companies they campaign against. We need stronger government regulation but it won’t happen until we take responsibility about where our money is invested. It is an important step towards holding the finance sector accountable for their impacts.


Barry Coates is Founder and CEO of Mindful Money. He was previously a Green Party MP.



  1. I’m rooting for Simplicity financial services which is one of a few portfolio management globally globaly that turn a profit. Less than 1% now a days actually turn a profit. The whole thing is just one big Ponzi scheme looking for new clients and new money to bail out there old clients. Just swimming with sharks really.

  2. Well said concerning the lies told by the fossil fuel sector to keep the public confused and consuming. And for pointing out that most of the so-called reserves are stranded assets which cannot be used if life is to continue on this planet.

    With respect to financial investments, there is little general acknowledgement that the purchasing power of money held by citizens declines continuously -so-called inflation. When the loss in value of money is accounted for, the so-called returns of many investment are actually miniscule or even negative.


    • 100% bang on AFEWKNOWTHETRUTH

      Oil Industry has caused more deaths among us that we will ever know of.

      I was poisoned by ‘nylon’ (oil based) carpeting being newly laid on a six month indoor jobsite in Toronto and was left without adequate ventilation to remove the oil based emissions and the air quality was never sampled for IAQ contamination at that time till long after we vacated the worksite and ‘Labour Canada’ found the air quality then so toxic that we should never have been left in that environment.

      Many others will suffer the same way today.

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