New Drink Driving advert the perfect cultural child of 9 years under National

By   /   August 3, 2018  /   5 Comments

TDB recommends Voyager - Unlimited internet @home as fast as you can get

I’m not sure public safety adverts should center on personal advantage as a moral compass, but‬ I suppose after a decade of  National, self interest is the only thing young men understand.

‪I don’t get the new drunk driving advert.

Two surfer bros watch their drunk mate stagger off to drive home and they start wondering if he dies, would they still gain access to a surf spot which is guarded by a mate of his.

They consider getting another friendly bloke who knows everyone, but he gets told to bugger off.

They suggest another old bloke, but apparently he has a long out standing grudge.

They think about some young millennial who might get them in but he gets his face slapped (best part of the advert).

Then they give the nec minute guy another 1 minute over his 15 minutes of fame and they end up confusingly evoking Jason Gun???

In the end his mates stop him themselves because if he dies they will lose access to their favourite surf spot.

Isn’t that kinda overtly selfish?

I’m not sure public safety adverts should center on personal advantage as a moral compass, but‬ I suppose after a decade of  National, self interest is the only thing young men understand.

I liked the previous drink driving advert where the drunk lad reflects on his own life in flash back sequence and decides he’s too much of a legend to kill himself. I thought it was a great message that helped build self esteem, but it also showed a quick flashback scene where he takes off a woman’s bra, and without clear consent signed off by a Justice of the Peace, he was probably too much of a heteronormative patriarchal monster by todays current standards.

***
Want to support this work? Donate today
***
Follow us on Twitter & Facebook
***

5 Comments

  1. Nitrium Nitrium says:

    but it also showed a quick flashback scene where he takes off a woman’s bra, and without clear consent signed off by a Justice of the Peace,

    2018’s “woke” media call those sort of shenanigans “sexual assault. You need to better familiarise yourself with the #metoo terminology.

  2. Draco T Bastard says:

    I’m not sure public safety adverts should center on personal advantage as a moral compass, but‬ I suppose after a decade of National, self interest is the only thing young men understand.

    It’s not just 9 years of National but 35 years of neo-liberalism embedded in centuries of capitalism.

    We’ve been trained to be selfish for a long time.

  3. Zack Brando says:

    “self interest is the only thing young men understand” – that’s a very sexist and ageist comment.

    Personally I don’t even know anybody under 35 who watches television. Also, Stats NZ shows young woman drink more than young men and in general young people drink less.

    More fake news from the heavily censored Daily Blog. But like most comments this one will be blocked.

  4. Andrea says:

    Do they actually go swimming/surfing while still pickled?! That’s a no-no all on its own.

    Perhaps the drowning stats need a boost…(sarc)