E tū says former Cadbury workers are hugely looking forward to this Saturday’s Highlanders vs Brumbies game, which they will be able to attend for free.
E tū Industry Coordinator, Phil Knight approached the Highlanders about making tickets available for a home game, as a fillip for redundant workers following the Cadbury closure.
The franchise agreed and has allocated 360 free double passes to the game.
“We thought the Highlanders are iconic to Dunedin in a similar way to which Cadbury has been, and that perhaps the team would be interested in marking the fact that those people are now without a job,” says Phil.
“We just thought they might want to share a bit of love and it would be great to see the team recognise the contribution these workers have made to the city.”
He says he was “stoked” when the team said yes, with workers emailing the union to say how pleased they are.
“It’s absolutely a shot in the arm for them. It just shows the recognition among the Dunedin population about what a great loss to Dunedin those jobs are,” says Phil.
“This is a great chance for the workers to share some time together and also thank their local communities for their support over what has been a turbulent year for them, with uncertain times still ahead for many.”
The Highlanders Chief Executive, Roger Clark says, “The Highlanders, DVML and Ticket Direct know that Cadbury employees have experienced the stress of redundancy recently.
“We all enjoy a tremendous amount of support from our community and this is a small way in which we can repay that support,” says Mr Clark.
The tickets are all in the south stand and redundant workers can collect their tickets from the south stand box office this Friday or Saturday. Eligible workers will need to bring photo I.D to secure their tickets.