Labour need to rest their minds to becoming an urban political party.
MMP will give Labour real advantage if they play to their strengths and Labour’s strengths right now is Auckland.
30% of the population lives there.
50% of Labour’s support lives there.
The majority of Union workers live there.
Labour’s new HQ led by Matt McCarton has the potential to be the vote winner for Labour.
The challenge for Labour is that they must push a hard 2 tick campaign in Auckland, because it is in Auckland where they lose their advantage by vote splitting. Labour has to drill into their urban support base that two ticks is what is needed to win and the win has to have large scale infrastructure promises alongside affordable housing for first time buyers. The Greens have had a poor showing historically in Auckland so this won’t step on toes.
Recasting Labour as an urban party and winning Auckland with a two tick campaign is Labour’s best chance to get 35%.