RNZ has surged in ratings, which shouldn’t be a surprise after their hiring of John Campbell.
RNZ is as stuffy as an ashtray in an oven on a hot day and desperately needed an antidote to the dreary coming of age radio plays set either in Wellington in the 1960s or colonial NZ.
It’s still the voice of bureaucratic, conservative NZ and their hardline questioning against the Government is driven more by having their egalitarian pretences pricked at dinner parties in Khandallah than left wing radicalism.
But anything is better than bloody Mike Hosking in the morning.
The website is still a bit dreary (although a thousand times better than the Scoop-like awfulness it was before) and the Wireless writers will find employment on The Spinoff later in life so a ratings spurt on top of some programming changes will releave Management.
But it shouldn’t be too much of a relief. Corporate radio is wall to wall with right wing arseholes, and this has been expanded to TV. Anyone with any progressive sentiment will have fled to RNZ. Their win is because the market is all right wing. When faced with Mike Hosking, Paul Henry, the Edge Morning Madhouse and Polly and Grant in the morning, it’s difficult not to rate.
The ratings surge driven by Campbell Live is a tad funny when you consider the stroppy and uptight EPMU threw their toys at the way Campbell was brought on board…
Hirschfeld confirmed there had been some issues last week and that the EPMU had been involved but they had been resolved.
She said union involvement was not unusual at RNZ.
One well placed source confirmed there had tension over RNZ handling of the change and the status and future deployment of Wellington staff and that RNZ was intent Checkpoint with John Campbell would not include Campbell’s brand of advocacy journalism.
…precious Wellington ‘journalists’ wanting none of that populist advocacy journalism.
Mediaworks have helped RNZ most. Paul robs Hosking of radio audience and anyone with an education rushes off to RNZ . Matt Nippert reports that MediaWorks is close to finding a CEO, which is a bit like becoming the Mayor of Chernobyl at the moment.
MediaWorks continues to make money from its Radio arm for two reasons.
The first is that it’s bloody cheap to produce radio adverts and the second reason is that Radio still has the ratings luxury Newspapers lost. Once upon a time Newspapers could pretend 100 000 people saw their advert and that was reflected in the cost. With the internet however, advertisers can see exactly how many people see their advert and this has caused the cost to crash. Radio still uses a diary system for crying out loud so the numbers are about as reliable as a drunk in a casino.
If and when the ratings system becomes digitalised, Radio will lose it’s illusionary audience numbers and find itself in the same place as newspapers. That’s the day MediaWorks crashes and burns and will probably take RNZ down a peg or too as well.